Senior Manager of Marketing Operations

Job Description

Job Description

Salary : $120,000 - $130,000

We're Hiring!

We're looking for brilliant thinkers to join our #Rocketeers. If you've ever wondered what it's like to work in a place where people enjoy their work and where talent is more important than the title, then keep reading.

What is ScalePad?

ScalePad is a market-leading software-as-a-service (SaaS) company with headquarters in 3 major cities of Canada; Vancouver, Toronto and Montreal.

However, we are proud to say our employee reach is now global so we can best serve our partners all over the world.

Our success is no accident : ScalePad provides MSPs of every size with the knowledge, technology, and community they need to deliver increased client value while navigating the continuously changing terrain of the IT landscape.

With a suite of integrated products that automate and standardize MSP’s operations, analyze and uncover new opportunities, and expand value to clients, ScalePad is equipping the MSP adventure.

ScalePad has received awards such as MSP Today’s Product of the Year, G2’s 2024 Fastest Growing Product, and 2024 Best IT Management Product.

In 2023, it was named a Best Workplace in Canada by Great Place to Work™. ScalePad is a privately held company serving over 12,000 MSPs across the globe.

You can contribute to our innovation and appreciate how your work is helping take this company to a higher level of operational maturity. More on that here.

Your mission should you choose to accept it.

As Senior Manager of Marketing Operations at ScalePad, you'll be the driving force behind building an efficient, scalable, and data-driven marketing engine.

In this key role, you’ll optimize our processes, tech stack, and analytics to enable smarter decisions and seamless execution.

By designing strategies that boost productivity and deliver measurable results, you’ll align with our growth goals and foster collaboration across marketing, sales, and success teams.

Your work will strengthen our ability to engage, convert, and retain customers, playing a central role in ScalePad’s marketing success.

Responsibilities.

Marketing Operations Strategy, Execution and Management

• Develop and implement a strategic vision for Marketing Operations that supports scalable growth and long-term marketing success.
• Create and execute short-term operations plans that support marketing’s in-year achievement of objectives.
• Hands-on execution as needed to support key operational tasks, including technology / platform setup, tracking and reporting.

Technology Management and Optimization

• Manage the marketing technology stack, including the selection, implementation, and optimization of tools like marketing automation, attribution, analytics, email platforms, and more.
• Liaise with Revenue Operations to enhance lead scoring, automation, and nurture workflows, and evaluate new technologies to streamline operations.
• Implement best practices for technology usage, providing training and hands-on support to optimize tool effectiveness.

Process Standardization and Automation

• Lead the development and implementation of streamlined marketing processes, across campaign planning, execution, and analysis, enhancing efficiency and ensuring seamless workflow from start to finish.
• Identify, document, and standardize key processes for lead management, attribution, reporting, and campaign workflows to drive consistency and reliability in marketing operations.
• Align marketing strategies and processes with sales, document workflows, and create dashboards, ensuring consistent and collaborative execution across all channels.

Performance Reporting and Analytics

• Design and maintain KPI dashboards that provide clear, real-time, data-driven insights on campaign success, customer engagement, and pipeline contribution, enabling stakeholders to make informed decisions.
• Foster a continuous understanding of marketing KPIs and performance through reporting of results and opportunities at various levels across the company.
• Conduct ROI analysis for campaigns, channels, and programs, and make recommendations for reallocating resources to high-impact activities.
• Work with Revenue Operations to maintain data accuracy and integrity across HubSpot and other marketing systems, translating metrics into actionable improvements.

Lead & Data Management :

• Establish best practices for lead management, including scoring, routing, and tracking, while maintaining data compliance.
• Conduct regular audits to ensure data hygiene standards across marketing databases and adherence to privacy standards.

Cross-Departmental Collaboration :

• Serve as a liaison between technical and non-technical teams, including Marketing, Sales, Customer Success, and IT to drive cohesive operations.
• Ensure alignment within marketing and between marketing, sales and customer success, driving coordinated efforts for optimal funnel performance.
• Work closely with IT, Compliance, and Finance to ensure operations align with company policies and budget goals.

Governance, Compliance & Risk Management

• Ensure marketing operations are compliant with relevant global data privacy and communication regulations, and industry best practices.
• Implement platforms, tools and / or processes for data protection, security, and risk management across marketing platforms and systems.

Qualifications.

• 8+ years of experience in Marketing Operations, specifically in data analysis, CRM / automation systems, and process optimization, ideally within a B2B SaaS environment.
• Proven expertise in building and managing a marketing tech stack, including CRM (HubSpot required), marketing automation, and data analysis tools.
• Advanced analytical skills and deep knowledge of B2B SaaS metrics, with experience in KPI tracking, dashboard creation, and tools like Google Analytics, Looker, and HubSpot.
• Demonstrated ability to develop, document, and implement scalable workflows for campaign management, lead generation, and reporting.
• Strong project management skills with a talent for coordinating multiple initiatives, prioritizing tasks, and executing in a fast-paced environment.
• Proficiency in ROI analysis and resource allocation to maximize impact, including experience in budget management.
• Exceptional leadership and interpersonal skills, with the ability to organize and motivate teams at all levels to execute strategic plans.
• Excellent communication skills, able to simplify complex technical and performance topics for diverse audiences.
• In-depth knowledge of data regulation and compliance best practices, ensuring data integrity across marketing initiatives.
• Experience with lifecycle marketing, attribution modeling, and CRM data management for optimized customer journeys.
• Process-oriented and highly organized, with a passion for building and refining efficient, scalable systems.
• Flexible, adaptable, and resourceful, thriving in dynamic, cross-functional environments and staying calm under pressure.

Perks, Perks, Perks.

• Mentorships by industry veterans with a 100% track record of industry success in funding and scaling software companies creates endless career opportunities
• Training and professional development budget provided to help advance your career and skills (available every year to every employee)
• World-class offices and facilities in downtown Vancouver, Toronto and Montreal, for locals seeking a hybrid experience
• Brand new, top-of-the-line hardware, and equipment providing an ideal working environment either at home or in the office
• A top of the line benefits package
• Monthly stipend to assist with creating the best hybrid work experience.
• Competitive salary and performance-based bonuses for applicable roles
• Vancouver office includes a fitness facility
• Comprehensive benefits package
• Unlimited flex-time policy
• Employee Stock Options
• RRSP matching after one year of employment

What You’ll Love Working As A Rocketeer :

• Everyone’s an Owner : Through our Employee Stock Option Plan (ESOP), each team member has a stake in our success. As we scale, your contributions directly shape our future and you share in the rewards.
• Growth, Longevity and Stability : Benefit from insights and training from our leadership and founder, whose extensive experience in funding and scaling successful software companies creates a stable environment for your long-term career growth.

Their proven track record fosters a culture of lasting success.

• Annual Training & Development : Every employee receives an annual budget for professional development, empowering you to advance your skills and career on your terms.
• Hybrid Flexibility : Enjoy a world-class office at our headquarters in downtown Vancouver, Toronto, and Montreal
• Cutting-Edge Gear : Whether in the office or at home, you’ll be set up for success with top-of-the-line hardware.
• Wellness at Work : Our Vancouver office features a fitness facility, outdoor ping-pong tables, and even a climbing wall to help you stay active and energized.
• Comprehensive Benefits : We’ve got you covered with an extensive benefits package with 100% medical and dental coverage fully employer-paid, RRSP matching after one year of employment, and even a monthly stipend to help offset the costs of the hybrid experience.
• Flexible Time Off : With our unlimited flex-time policy in addition to all accrued vacation allows you to take the time you need to recharge and thrive.

Dream jobs don’t knock on your door every day.

ScalePad is not your typical software company. When we hire you, we aren’t just offering you a job, but rather we are committing to investing in both you and your long-term career.

You'll help shape how this modern SaaS company operates and make a genuine impact on the future of our people, product, and partners.

We invite all qualified candidates to apply. Please note, you must be eligible to work in Canada to be considered for this role.

We thank you for your interest. However, only successful applicants will be contacted.

At ScalePad, we believe in the power of Diversity, Equity, Inclusion, and Belonging (DEIB) to drive innovation, collaboration, and success.

We are committed to fostering a workplace where every individual's unique experiences and perspectives are valued, and where employees from all backgrounds can thrive.

Our dedication to DEIB is woven into the fabric of our culture, guiding our actions and decisions as we build a stronger and more inclusive future together.

Join us and be part of a team that celebrates differences, embraces fairness, and ensures that everyone has an equal opportunity to contribute and grow.

Together, we're creating an environment where diverse voices are not only heard but also amplified, where everyone feels valued, and where we can all achieve our full potential.

Please no recruiters or phone calls.

remote work