The Retention Marketing Manager will drive customer engagement and retention across email, SMS, membership / loyalty programs, and social media.
This role is key to developing personalized, data-driven campaigns that boost customer retention, purchase frequency, and order value.
By owning the full lifecycle of customer communication, the Retention Marketing Manager will increase customer lifetime value (LTV) and reduce churn, while optimizing and growing retention strategies.
The ideal candidate is both creative and analytical, able to craft campaigns that resonate with our audience and deliver measurable results.
KEY RESPONSIBILITIES :
- Retention Campaign Execution : Collaborate with product, creative, and e-commerce teams to develop and execute lifecycle marketing campaigns that align with business goals and drive engagement and retention.
- Email & SMS Management : Own the strategy, calendar, and execution of email and SMS communications, including segmentation, deliverability, and optimization to maximize performance.
- Customer Insights & Segmentation : Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and membership programs.
- Data Analysis & Reporting : Track KPIs like open rates, click-through rates, conversion rates, and retention. Provide insights and recommendations for continuous improvement.
- A / B Testing & Optimization : Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness.
- List Growth & Churn Reduction : Expand retention lists (SMS and email) and implement strategies to reduce churn, enhancing customer LTV and retention.
- Loyalty & Membership Programs : Manage and optimize loyalty and membership programs to strengthen customer relationships and retention.
- Acquisition & Customer Feedback : Oversee customer acquisition funnels and integrate survey and quiz insights into retention strategies.
- Industry Trends : Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies.
QUALIFICATIONS :
- 3-5 years of experience in lifecycle marketing, CRM, or digital retention marketing.
- Proven success in customer retention and engagement strategies with measurable impact on LTV.
- Experience with e-commerce platforms such as Shopify and retention tools like Klaviyo and Yotpo.
- Strong analytical skills in data-driven marketing, customer segmentation, and A / B testing.
- Proficiency with Google Suite, Excel, Google Analytics, Figma, and CRM platforms.
- Excellent communication, creativity, and attention to detail.
- Ability to manage multiple projects in a fast-paced, results-focused environment.
- Strong collaboration skills to work effectively across teams and influence key stakeholders.
Retention Marketing Manager (Latam) - 28833071909
The Retention Marketing Manager will drive customer engagement and retention across email, SMS, membership/loyalty programs, and social media. By owning the full lifecycle of customer communication, the Retention Marketing Manager will increase customer lifetime value (LTV) and reduce churn, while o...
Sr Marketing Manager, iCasino & iLottery Retention (Product Owner)
Sr Marketing Manager, iCasino & iLottery Retention (Product Owner). Sr Marketing Manager, iCasino & iLottery Retention. Drive sprint plans together with the Scrum Master and Retention Marketing Manager. Experience in Customer Retention and Digital Marketing, Agile Development, with Product O...
Marketing Manager (Latam) - 28337924493
The Marketing Manager will play a vital role in supporting the marketing efforts across a collection of businesses within the construction industry. This position will involve a blend of strategic marketing initiatives, content creation, and event coordination aimed at enhancing brand visibility and...
Paid Marketing Manager - HubSpot Expert (Latam) - 28632844917
Work closely with the marketing, sales, and creative teams to align paid campaigns with broader marketing goals, ensuring cohesive messaging and optimized performance. If you are someone who thrives in a results-oriented environment and loves using data to drive marketing success, we want to hear fr...
IT Project Manager
Define and be accountable for the project - scope, schedule, budget, quality and project management plan. Ensure project delivery is as per standards and best practices defined in project management framework. Provide project management direction and guidance to teams, adhering to proven project man...
IT Project Manager - Agile Kanban
They are now looking for an IT Project Manager - Agile Kanban to join the team on full-time permanent basis. Monitor project dependencies and coordinate with other IT teams to align on resource allocation and project timelines. Comprehensive understanding of project and portfolio management methodol...
Director of Performance Marketing
As a Director of Digital Performance Marketing at Gee Beauty, you will also. Gee Beauty is looking for a highly analytical, experienced and result-driven Director of. Performance Marketing to achieve rapid customer acquisition growth through digital. Responsible for developing, executing and optimiz...
Associate Account Manager
As an Associate Account Manager at National Bank Trust Exchange-Traded Funds (ETF) Servicing, you will participate in the sector’s mission to principally offer trust services to individuals and provide specialized advice for affluent clients. Actively participate in business development by identifyi...
Marketing Coordinator (Co-op)
Are you a passionate marketing student eager to dive into real-world projects and make an impact?. This is your opportunity to gain valuable hands-on experience, work across teams, and be a key player in every stage of the marketing journey. Keep our marketing initiatives on track by managing tasks ...
Digital Marketing Coordinator
On behalf of our client, one of Canada's largest and most prestigious banks, Equality Street is looking for a motivated Digital Marketing Coordinator to join their Digital Marketing Technology team. Support the Digital Marketing Managers by executing various integrated marketing tactics in alignment...