Manager, Content and Community
Head Office role at 243 Consumers Road
Are you a natural storyteller with a passion for healthcare? The Manager, Content and Community plays an important role in ideating, creating and sharing content that resonates with Canadians at different stages of their health and wellness journey with the ultimate goal of supporting Canadians to live life well.
This is an exciting time to be joining Lifemark as we are shaping the future of integrated multidisciplinary rehabilitation healthcare in Canada.
This role is responsible for leading our content and social media strategy and the day-to-day activities across our primary digital and social media channels.
You will be at the forefront of crafting compelling narratives across multiple formats and channels, enhancing our brand reputation, and driving audience engagement and growth.
Working alongside a number of stakeholders, including, our clinical SMEs, the Manager, Content and Community has a unique blend of strategy, execution, and measurement.
Responsibilities :
- Lead the development and implementation of a robust, audience-focused content strategy that effectively promotes and shares Lifemark’s brand, mission and commitment to Canadians
- Drive the creation of high-quality content through a detailed, multi-channel content plan that leverages a variety of content forms to engage target audiences with the right message on the right channel
- Collaborate with clinical SMEs and external vendor(s) to devise and create content that spans a variety of topics and aligns with marketing initiatives such as campaigns, service launches and more
- Build and nurture a vibrant community that enhances our brand, deepens our relationships with patients and followers and improves awareness and understanding of our services
- Engage with key organizations, associations, and influencers to amplify reach and generate opportunities for sharing and creating user-generated content
- Stay abreast of viral trends and create content to capitalize on opportunities and ensure relevancy of our brand across key social channels
- Demonstrate knowledge of industry best practices and emerging trends and translate into new initiatives that increase efficiency and impact.
- Develop internal training and tools to educate clinic and business unit teams on how to create, post and engage across their respective local social channels.
- Track, analyze, and report on content performance, using data-driven insights to refine strategies and improve future content.
- Prime the use and management of our social media monitoring and planning software.
Requirements :
- At least 3 years in a similar role; experience in healthcare, wellness, and / or organizations with a national footprint is required
- Proficiency in managing content across all social media channels, ensuring consistency and optimization for each platform.
- As a storyteller at heart, you have proven experience crafting engaging narratives that resonate with audiences across a variety of social and content channels and drive meaningful action and results.
- You’re adept at building content strategies from scratch and scaling them to drive audience growth and lead generation.
- Ability to work effectively in cross-functional teams and engage stakeholders to ensure cohesive content and community initiatives.
- Experience leading internal teams, sourcing and managing external vendors
- Exceptional project management skills, with experience managing multiple, cross-functional projects in a fast-paced environment.
- Excellent communication and presentation skills, with the ability to engage and influence stakeholders across different functions.
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