Business Development Representative

Title : Business Development Representative

Salary : Base Salary + PTO + Benefits + Commission

Location : Canada

Length : Full-time, Permanent

About Us :

At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality.

Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys.

With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability.

If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.

About the role :

As a Business Development Representative (BDR), you are the engine of our outbound sales team, helping to educate potential customers and continue the explosive growth we have achieved over the past several years.

This is a critical role in our sales organization, you will focus on booking qualified meetings for our Account Executives by cold calling prospective customers.

Quota is based on the number of qualified demos from opportunities you set. As a BDR, you will :

• Introduce potential customers to WellnessLiving via cold call, explaining how our software will help their business attract, convert, and retain clients.
• Generate qualified opportunities for our Account Executives.
• Become an expert in prospecting, identifying decision makers and uncovering areas WellnessLiving can help.
• Own your book of business, you will be responsible for managing your pipeline, opportunities, and day-to-day activities in Salesforce.

Here’s what you can expect as a new BDR at WellnessLiving :

First Month

• Go through our BDR specific onboarding, led by management and your peers
• Spend time with your peers, Account Executives and others in the organization learning best practices and different styles of doing the role.
• Develop the skills needed to be a top-performing BDR through role plays, call reviews, and making your first calls
• Work towards a goal of 2 qualified demos in your first month

Second Month

• Continue to develop your sales skills and work with your manager and our training team to identify and address areas for improvement
• Target 100 outbound calls a day, leaning on your peers to learn how they structure their day to achieve or surpass this target
• Work towards a goal of 5 qualified demos in your second month

Third Month

• Continue to develop your sales skills, refine your day-today process, and target 110 calls per day
• Have a clear understanding of our software, how to handle common objections, and managing Salesforce
• Attain a final month of ramp quota of 7 qualified demos

Our ideal candidate will bring :

• Teamwork and Collaboration Easy to talk to, very approachable, empathetic, patient, puts others at ease, and can work well with others.
• Critical Thinking and Problem-Solving The ability to analyze, evaluate, and strategize the best solutions when making decisions or faced with challenging situations.
• Strong Work Ethic Hardworking, dedicated, reliable, and highly motivated with the desire and determination to exceed expectations.
• Natural Leadership Skills Oversees processes, guides initiatives, holds themselves accountable, listens without judgment, and inspires and nurtures the growth of others to do their best work.
• Entrepreneurial Spirit and Business Mindset Embraces innovation and continuous improvement, actively seeks out change, and is knowledgeable of current industry trends, practices, and technology.
• Time Management Uses time efficiently, focuses on top priorities, respects the time of others, and can take ownership of tasks and projects to push them along.

Skills & Qualifications :

• A desire to start or continue a career in software sales.
• Exhibits a personable, friendly demeanor and determination to present oneself effectively when interacting with teammates or potential customers.
• Shows enthusiasm for joining a rapidly growing and collaborative team, contributing to the collective learning experience alongside sales trainers and outbound account executives
• Possesses an entrepreneurial spirit, comfortable working autonomously, focusing on continuous development, and actively applying feedback received.
• Commits to taking ownership of day-to-day processes, actively participating in skill and career development, and maintaining the discipline to persevere through challenges while celebrating achievements.
• Excitement to join a quickly growing and collaborative team learning from and helping your teammates, your sales trainers, and the outbound account executives.

Bonus points for :

• Prior sales experience regardless of industry.
• Experience working in a direct customer-facing role (server, teacher, retail, customer service, etc.)
• Background in the health, wellness, or fitness industry (business owner, instructor, coach, trainer, receptionist, etc.)
• Competitive sports background with a demonstrated leadership role.

Our Interview Process

• Our hiring process is transparent, thorough, and engaging, enabling you to experience what the role entails and plenty of opportunities to ask questions and learn more about WellnessLiving, our team, and culture.
• A 30-minute introductory call with a WellnessLiving recruiter to learn a bit about you, discuss the role, and answer your questions.
• A 45-minute virtual interview with our Business Development Team Leads discussing the role and what types of candidates we’re looking for more in-depth.
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