Director, Marketing & Branding, N.A.

ROCKWOOL is seeking a Director, Marketing & Branding to develop and execute the U.S. and Canadian marketing strategy, including : brand awareness & reputation, customer marketing, product marketing, channel marketing & digital marketing .

This position is full time, on site at our Milton, ON North American headquarters with travel up to 20%.

Your Future Team

The Director Marketing & Branding has 7 direct reports 1) Product Marketing Manager 2) Channel Marketing Manager, Residential 3) Channel Manager, Commercial 4) Digital Marketing Mgr.

Engagement & Experience 5) Digital Marketing Mgr., Lead Generation & Campaigns 6) Brand Manager 7) Marketing Specialist.

This position reports to the Vice President Marketing & Business Development and is an active member of the Marketing & Business Development Leadership Team.

What You Will Be Doing

Leading through a high performance team, you will be accountable for :

• North American brand architecture, positioning and identity, in line with the ROCKWOOL GROUP global tone of voice’. Key measurements include US & Canada brand awareness & reputation score.
• Development and implementation of the North American marketing communications strategy for new and existing products, key stakeholder segments (DIY / DIFM, Contractor, Professional Installer, Architect & Owner) and market segments : Single family / Multi-family homes, Health, Education, Leisure, Office).
• Sales Enablement : Working closely with the Sales team to develop strategy and objectives supporting a commercially focused marketing function that supports operational sales and promotional activity, enabling the sales effort in all key channels (trade shows, customer / channel promotions, training and presentations)
• Lead Generation : Develop high impact content & campaigns to engage key stakeholder segments and create leads, nurture MQL (marketing qualified leads) and ultimately converting to SQL
• Act as North American champion for global digital marketing implementation and support
• Collaborate with the Product Management team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
• Understand key marketing performance metrics and tracking tools to provide market insights, competitive analyses, campaign results, and consumer trends to translate results into actionable insights
• Guide the day to day activities and ensure implementation of marketing objectives with the team
• Management and accountability of North America product and brand trademarks
• Manage all external marketing agencies including creative marketing agencies, event marketing and Public Relations
• Management of the North American marketing budget
• Work cross functionally with Product Management & Strategy, Public Affairs & Communications, Market Intelligence, and Technical teams.
• Travel of 20% throughout Canada and the U.S.

What You Bring

• University Degree, preferably in Business / Marketing / Communications
• Minimum 7 years’ experience in Marketing in a similar role of leadership
• Strong data analytics background
• Experience working with national distributors
• Customer minded & analytical / insights driven
• Proven ability to plan and manage budgets
• Good written and verbal communication skills and attention to detail
• Experienced and highly skilled proficiency in Microsoft Office applications
• Demonstrated problem-solving and trouble shooting skills
• Ability to successfully manage multiple priorities and meet established deadlines in a fact paced environment

What We Offer

• Competitive salary
• Comprehensive benefits package : Health, Dental, Vision, Massage Therapy
• Generous Paid Time Off (PTO) and Paid Holidays
• Retirement Pension Matching Program
• Work / Life Balance
• Life and Disability Programs
• Educational Assistance
• Top up plans for maternity and paternity leave
• Fitness Reimbursement
• Employee Assistance Program (EAP)

Who We Are

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive.

We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities all focused on one common purpose to release the natural power of stone to enrich modern living.

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water.

Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Work Environment & Conditions :

• Our offices are thoughtfully designed to foster collaboration, creativity, and opportunities for social engagement, allowing employees to find balance and bring their best selves to work.
• ROCKWOOL believes in giving back to the communities where we operate. Our offices worldwide engage in philanthropic initiatives, community involvement, and sustainability efforts that contribute to improving society and the environment.

We encourage our employees to get involved and make a positive impact in the communities we serve.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as The ROCKWOOL Way .

This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We evaluate qualified candidates without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.