Director, Marketing (PPC / Performance Marketing)

The Role

As the Director, Marketing (PPC), you will play a pivotal role in driving our online presence and revenue through strategic management of marketing initiatives and programs including Amazon PPC and Google AdWords campaigns.

We are looking for a seasoned professional with a proven track record of developing, implementing and managing successful strategies to maximize ROI and achieve business goals.

This role is for you if you :

• Are an expert in PPC marketing with deep expertise in performance marketing and growth strategies.
• Are entrepreneurial, curious and comfortable with ambiguity and finding solutions and opportunities.
• Enjoy being hands on to get the work done, with strong project management skills.
• Take an iterative and collaborative approach to drive results and innovation.
• Maintain strong stakeholder relationships to influence outcomes.
• Enjoy a fast paced environment, and finding the balance between short and medium term planning and operations.

Who You Are :

• 7-10 years of experience in marketing with a focus on PPC and eCommerce, including 3-5 years of leadership experience.
• Proven expertise in managing and optimizing ad campaigns across platforms such as Amazon, Walmart, eBay, Google Ads, and Meta.
• Strong background in lead generation, customer acquisition, and retention strategies for both B2C and B2B markets.
• Excellent analytical skills with a knack for deriving actionable insights from data.
• Superior communication skills, with the ability to effectively manage stakeholders and deliver compelling corporate messaging

What You’ll Do

Strategic Planning and Execution :

• Develop and execute comprehensive marketing strategies to optimize performance across Amazon, Walmart, eBay, Google Ads, and Meta platforms.
• Oversee and refine ad campaigns to maximize ROI and meet business objectives.
• Manage and optimize eCommerce and website marketing initiatives, ensuring effective ad spend and strategic campaign placement.
• Enhance user experience and conversion rates through targeted merchandising strategies and marketplace optimizations.
• Collaborate with the product team to devise effective product marketing and go-to-market strategies tailored for various platforms.

Team Management and Leadership :

• Lead and mentor a team of marketing professionals, providing clear guidance and fostering a collaborative, high-performance culture.
• Drive team performance through continuous development and innovative thinking, aligning efforts with overall marketing objectives.

Performance Analysis and Optimization :

• Monitor and analyze performance metrics across all marketing channels to identify trends and optimize strategies.
• Utilize data-driven insights to enhance campaign effectiveness, improve conversion rates, and drive customer acquisition.
• Continuously optimize storefronts, ad campaigns, and marketing channels to achieve superior results.

Customer Acquisition and Retention :

• Develop and implement strategies for customer acquisition through display, email, and social media marketing channels.
• Enhance customer retention by leveraging insights from surveys, feedback, and engagement metrics.

Sales Enablement and Go-to-Market Strategy :

• Partner with sales and account management teams to support marketing efforts and drive sales initiatives.
• Lead go-to-market strategies for product launches, ensuring alignment with broader business goals and market demands

What We Offer

• Remote-First Culture : Embrace flexibility and work-life balance
• Growth Opportunities : Advance your career within a dynamic environment
• Learning and Development : Access resources for continuous skill enhancement
• Diversity and Inclusion : We value and celebrate differences, fostering an environment where everyone belongs

Culture at Cymax Group

At our company, we thrive on innovation and entrepreneurship. Our fast-paced environment encourages agility and nimbleness, empowering our team to adapt quickly to changing market dynamics.

We’re passionate about learning and growth, providing opportunities for professional development. Our decisions are driven by data, ensuring that we make informed choices that lead to success.

If you’re excited about making an impact and being part of a dynamic team, you’ll feel right at home here.

Compensation

We are committed to transparency in our hiring process. The Salary Range for this role is between $, and $, depending on experience, skills, training and organizational needs.

Our salary ranges are determined by role, level and location. We offer a comprehensive range of benefits which includes :

Health and wellness support for our team members and their families including an employee assistance program

paid health and dental benefits in Canada

• Paid time off
• Easy access to online and phone-based counselling services
• And a remote-flexible work environment.

Accessibility

We can provide accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

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