We are currently looking for a strong full-time Content Marketing Specialist to be a key member of our growing team. The Content Marketing Specialist will collaborate with various resources within the team to deliver the best-of-breed marketing strategies which fuel our future growth.
If you have excellent communication skills, a passion for writing, creative graphic design skills, have some experience with social media advertising and a drive to succeed, you are the perfect candidate that we are looking for.
Required Experience :
- Bachelor Degree or equivalent qualification
- 3-5 years writing experience in technical digital marketing with a focus on B2B
Required Skills :
- Creative and experienced marketing writer with strong editorial skills who loves to read, research and write
- Embrace and understand creating content for social media
- Highly organized and goal-oriented and business minded
- Ability to layout and design visual content
- Fluent with Adobe suite of products - Acrobat, Illustrator, InDesign, Photoshop
- Excellent command of MS Office applications
- Must know HTML / CSS and be comfortable working within a CMS, familiarity with JavaScript and other web programming languages is an asset
- Familiarity with technical SEO
- Extreme attention to details with respect to writing accuracy, grammatical correctness, etc.
- Strong work ethic, a positive 'get it done' attitude and exceptional interpersonal skills
- Exemplary organization and time management skills with the ability to handle multiple projects simultaneously.
What do you actually do in this role?
- Research industry trends and create engaging technical content to drive demand and inbound traffic
- Create visuals and designs for advertising, campaigns, and promotions that help increase readability, searchability and understanding
- Track and measure the effectiveness of new and existing content
- Create an editorial calendar to manage content distribution and align with the various stages of the customer journey
- Manage existing content assets to ensure all content is current, relevant and up-to-date
- Collaborate with various members of the team to contribute to the development of sales tools including case studies, presentations, blogs and press releases
- Research, write, and edit external-facing platforms including blogs and social media
- Manage, monitor and build social media channels including LinkedIn, Twitter, Facebook and other online forums, community websites
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