Automation Specialist, Marketing

About this role

Reporting to the Digital Marketing Manager, the Digital Marketing Automation Specialist is accountable for continuously improving the digital end-to-end customer experience online leveraging insights and aligning to business goals, while delivering business results and conversion.

This role leverages analytics and customer insights to unlock opportunities for growth and experience enhancements consistent with our overall mission and marketing strategies.

The ideal candidate is relentlessly curious about driving the customer experience and customer lifetime value and brings a data and customer-centric approach to driving performance.

Key Accountabilities

• Provide leadership and oversight of the company’s omnichannel distribution delivering best-in-class content performance.
• Responsible for planning and executing SMS, email, and social media targeted campaigns, including segmentation, mapping, testing, and deployment.
• Maintain marketing automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
• Manage and deploy push notifications to loyalty program member base using an online portal solution and mobile app.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and hotel sales growth.
• Set benchmarks and tracking mechanisms for the end-to-end customer experience, from planning targeted communications to delivering campaigns.
• Lead peak across digital platform, including website readiness, multi-team coordination, pre-holiday must-haves (during holiday and during high volume periods).
• Ensure the completion of deliverables and set / adhere to project budgets, as applicable.
• Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes. Proactively identify and anticipate customer expectations and needs.
• Collaborate with others to drive flexible and iterative solutions, quickly and easily.
• Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself.
• Give authentic feedback on performance and potential and encourage others to freely share. their point of view and be open to feedback.
• Flexibility with other duties as assigned by Manager, Digital Marketing.

Education and Qualification Requirements :

• Bachelor’s degree in Business, Marketing, Digital Marketing, or quantitative discipline.
• Proven years of marketing automation experience.
• 3+ years of progressive experience in top tier organizations in roles that required analytics, problem solving and process innovation, ideally in a digital environment.
• Relentless appetite to grow a business.
• Capacity to see things at both a strategic and operational level is required.
• Customer centric approach in all capacities.
• Extensive knowledge of best-practices for direct and digital marketing.
• Demonstrated ability to develop effective and collaborative relationships across the organization in pursuit of corporate goals.
• Must be highly organized and self-motivated with a sense of urgency.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• The ability to successfully obtain or maintain a criminal record check through the Alcohol & Gaming Commission of Ontario (AGCO)

Who we are!

GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.

Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada.

With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms.

Working closely alongside our crown agency partners, our team of 9,500 strive to offer the very best gaming, entertainment, dining, and hospitality experiences.

Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.

Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders.

What's in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your clients!
• You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world.
• Freedom to Innovate : supports new and better ways to be successful.
• Be your Authentic Self : environment that values diversity as a source of strength.
• This isn't your typical 'corporate ' job. We work hard and we have fun!

The only thing we don’t play games with ..is your career!

Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported.

We are dedicated to employing a workforce that reflects the diversity of our communities in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Great Canadian Entertainment!