Reporting to the Director of Communications, Marketing, the Social Media Manager will be a key member of the GFL Marketing Team responsible for overseeing the strategic direction and execution of GFL’s social media activities.
Key Responsibilities :
- Craft compelling, engaging and varied written content for all of GFL’s social media platforms, in line with the company’s brand voice
- Create and manage a monthly social media content calendar aligned with GFL’s company goals
- Oversee the Marketing’s Team social media workflow
- Manage scheduling and deployment of all social media content
- Coordinate translation of social media content
- In collaboration with the GFL Digital Marketing Team, inform the strategic direction of GFL’s social media activities in line with the organization’s business goals
- Explore opportunities for new features and content
- Stay up-to-date with social media trends, tools, and best practices, and implement them accordingly
- Collaborate with stakeholders across GFL to develop social content, including campaigns
- Monitor front end activities including notifications, comments, and successful deployment to all channels
- Analyze social media metrics and performance data to optimize content strategy
- Assist the Director of Communications with strategic planning for GFL’s communications channels
- Other duties as assigned
Knowledge, Skills, Abilities and Competencies :
- Bachelor’s Degree or diploma in communications, marketing, content writing or related field
- 3+ years of experience in a professional communications, copy writing, social media or content writing role
- Proven experience in social media management or coordination
- Exceptional writing, language, and proofreading skills, strong attention to detail
- Clear and effective communicator
- Creative, resourceful storyteller
- Able to handle a fast-paced environment and work to tight deadlines
- Strong sense of initiative and drive, excellent organizational skills, able to work independently or in a team
- Project management skills an asset
- Supervisory experience an asset
- Must be able to work remotely
Social Media Manager
Reporting to the Director of Communications, Marketing, the Social Media Manager will be a key member of the GFL Marketing Team responsible for overseeing the strategic direction and execution of GFL’s social media activities. Craft compelling, engaging and varied written content for all of GFL’s so...
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