Croesus provides innovative, high-performance, and secure wealth management solutions that include portfolio management systems, portfolio rebalancing tools, and application programming interfaces (APIs).
These solutions empower wealth management professionals to improve their productivity, enhance their client relationships, make informed decisions, and maximize the management of their assets under management.
Croesus’s mission is to provide a superior experience to its clients, users, partners, and employees and to positively impact the community.
With more than 200 employees in its Montréal, Toronto, and Geneva offices, Croesus has won several industry awards for being a high-quality solution provider and an outstanding employer.
Croesus is seeking a senior Product Marketing Advisor who will be responsible for the Croesus’s solutions for the North American and European markets.
The position requires a minimum of 7 years experience in B2B marketing in SaaS the sector. He or she will also be required to maintain discussions with existing and potential clients, regulators, and other stakeholders in the wealth management and WealthTech industry.
Strategy
- Define markets, target segments, and personas
- Define the positioning, narratives, and key messages of our solutions
- Define differentiators for each solution
- Contribute elements to the company's strategic thinking, based on facts and trends
- Define commercial strategies for our various solutions concerning different markets and segments
- Create and maintain product and market matrix elements
- Maintain and develop the product marketing foundation for each solution, product, and module
- Take an active part in product launches
- Participate in the development of yearly national marketing plans
- Collaborate with the product management team in formulating product roadmaps
Research and analysis
- Perform market analysis and forecasting
- Conduct and manage primary and secondary market research
- Estimate market sizes and shares (total, addressable, and target markets)
- Analyze competition
- Collect and analyze information about ecosystem stakeholders
- Create, execute, and manage surveys through the web, focus groups, and individual discussions
- Develop and maintain relationships with market research firms
Internal and external collaboration
- Lead ongoing discussions with the product management team regarding requirements,pricing, and packaging of our various solutions
- Collaborate with the rest of the marketing team to provide content for marketing initiatives (presentations, brochures, blogs, articles, videos, case studies, websites, etc.)
- Engage in ongoing discussions with sales and business development teams
Partnerships
- Research and recommend potential partners (technology and business)
- Build and maintain excellent relationships with current and potential partners
Experience and education
- University degree in marketing, strategy, management, finance, economics, financial engineering, business analysis, or related fields
- Minimum 7 years of B2B marketing in high technology, in particular SaaS
- Experience in market research, competitive intelligence, and product marketing
Desirable
- International perspective or experience
- Experience working in a FinTech, WealthTech, or financial institution
- Knowledge of securities and other investment products
- Knowledge of portfolio management
Required skills
- Strong Ability to research, analyze, summarize, and interpret quantitative and qualitative data
- Ability to create presentations for senior management
- Experience and ease in communicating with senior executives
- Bilingual (Fluent written and spoken English (French is an asset))
- Ability to work in multidisciplinary teams
Why join the Croesus community ?
- À la carte vacations
- Annual salary + Corporate profit-sharing plan
- Hybrid work
- Sports program
- Gym available at our Laval head office
- Telemedicine + group insurance (super useful for the family )
- Group RRSP
- Proximity to Montmorency metro
- Ongoing training and development plan
- Referral bonus
- Indoor and outdoor parking & electric car recharging
- Access to bike sharing
- Croesus boutique
- Beautifully renovated and spacious office
- Complimentary breakfast every morning
- Weekly Happy hours, prepared by our Croesus Life Partner
Are you interested in this challenge? Do you believe you have the qualities and expertise required for this position? Please complete your application today.
Although all applications are carefully analyzed, we will communicate only with those selected. Thank you for your interest in Croesus.
Senior Product Marketing Advisor(SAAS)
Croesus is seeking a senior Product Marketing Advisor who will be responsible for the Croesus’s solutions for the North American and European markets. Maintain and develop the product marketing foundation for each solution, product, and module. The position requires a minimum of 7 years experience i...
Senior Advisor, Regional Marketing
Senior Advisor, Regional Marketing. Senior Advisor, Regional Marketing . Develop and execute marketing strategies and campaigns such as email, search engine marketing, social and cross-media advertising that incorporate strong analytical measurement capabilities and supports the growth and promotion...
Senior Product Marketing Manager / Gestionnaire de Marketing Produit Senior
Senior Product Marketing Manager who will be responsible for successfully planning and executing on product & feature launches, enabling our customer-facing teams, and own all content directly related to the product. You'll be in charge of feature and product launches: in collaboration with the ...
Senior Marketing Advisor
The Senior Marketing Advisor will report to the Manager of Marketing Affinity Deployment and play a vital role in campaign planning, lead production, and deployment coordination for belairdirect's Affinity groups and white label portfolio. We’re looking for a Senior Marketing Advisor to join our gro...
Senior Product Marketing Manager
Senior Product Marketing Manager. Assess product-market fit among key segments to influence marketing strategies and product roadmap. B2B or B2B2C product marketing experience in SaaS. Evaluate, analyze, and communicate the market landscape to inform product roadmap as well as differentiated marketi...
Senior Product Marketing Manager, Ecommerce
To strengthen our market presence and drive strategic growth, we are seeking a Senior Product Marketing Manager for our Commerce Team. Creating a wide range of market facing assets, high-impact marketing collateral, and compelling content, including web pages, presentations, pitch decks, product she...
Senior Advisor, Product Management - Everyday banking
Act as an expert advisor, supporting senior managers by identifying emerging trends that have an impact on our business activities or product performance. He or she will primarily be responsible for serving as a product expert to optimize and diversify product portfolios, while ensuring sustained gr...
Senior Product Marketing Manager
Senior Product Marketing Manager. Senior Product Marketing Manager. You will collaborate with our product management, engineering, operations, marketing, clinical engagement, and sales teams to deliver amazing product insights to boost site traffic, engagement, and user experience. Drive product and...
Senior Product Marketing Manager, Core
As Senior Product Marketing Manager, you will report to the Core Product Marketing Lead and work most closely with Product, Communications, and Marketing to establish Grammarly as the leading AI writing partner. To achieve our ambitious goals, we’re looking for a Senior Product Marketing Manager to ...
Sales Director/Account Manager - Digital Transformation
We are currently searching the market for an experienced, dynamic, organized, self-starter to join as Sales Director/Account Manager for our Consulting and Digital Transformation (CDx) line of business. This role is 50% account management and 50% sales. ...