Digital Optimization Manager - 12 Month Contract

Please note : Please note that visa sponsorship or relocation will not be offered for this position.

Please note : This role will commence as a 12 month contract

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people.

By growing and innovating our global portfolio of category-leading brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum through a unique combination of deep human understanding and trusted science.

What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours.

Care to join us. It isn’t a question.

We encourage applicants with accessibility needs to notify us if they have any accommodation needs during the application and / or interview process.

Please visit to learn more about our commitment to accessibility.

Job Purpose :

Do you want to be part of the fastest-growing team in Haleon Canada? Are you an individual with an entrepreneurial mindset, not fazed by ambiguity and with a desire to be part of a Digital Transformation team?

If so, this Digital Optimization Manager role could be exactly what you have been looking for..

Why Join Haleon

• Competitive compensation
• Inclusive, diverse, and collaborative culture
• Commitment to development and career progression
• Hybrid model in a modern office located in Mississauga
• Fitness centre and bistro onsite

Key Responsibilities :

• In partnership with agency, develop media / digital strategies that align with brand and business objectives; collaborating with brand and marketing teams to understand business goals, target audiences, and messaging priorities.
• Function as an in-market expert in the media / digital space. Developing holistic strategies in key channels (OLV, Social Media, Search, eCommerce, etc.

for implementation across all Haleon brands.

• Facilitate the implementation of full funnel audience planning, developing plans in conjunction with the media agency across awareness, consideration, and purchase with clear KPIs and messaging for each stage of the funnel
• monitor media reporting performance, identifying key insights, and sharing optimizations for implementation. Implement test & learn campaigns, analyze results, and implement scaled optimizations across brands.
• Advance Haleon’s use of 1P and 3P data, including activating CRM lists, remarketing, and use of purchase-based retailer data for targeting.
• Manage relationships with media agencies and key partners, including Google, Amazon, Meta, and Instacart.
• Stay up to date on industry trends and changes to media / digital landscape

Basic Qualifications :

• Bachelor’s degree
• 5+ years’ digital marketing, digital media, or related ad-tech experience
• 2+ years’ experience analyzing performance-oriented, digital media campaigns
• 2+ years’ experience translating digital marketing data & results into actionable recommendations for cross-functional business stakeholders.
• Detailed understanding / knowledge of paid search advertising (required), programmatic digital advertising (required), social media advertising (required), and all associated metrics and related KPI’s
• Demonstrated experience and success working with, and getting results from, an agency partner (If a client) or client (If working at an agency)
• Excellent working knowledge of web analytics tools and related digital marketing metrics and the ability to consolidate and analyze data from multiple sources.
• Excellent communication skills and ability to interact with all levels of business users and technical resources.
• 2+ years of experience in using the Microsoft Office suite with very strong Excel skills
• Ability to independently learn new tools / technology, leveraging trends to support the business
• Highly organized, solution-oriented, quick learner, proactive and have a positive attitude
• Must be detail oriented with a bias towards action (self- starter) and comfortable with ambiguity
• Highly analytical : Data-driven mindset coupled with the ability to effectively communicate and present to senior executives.

Preferred Qualifications :

• Digital Marketing degree or equivalent industry certification
• 3+ years advertising agency or digital marketing agency experience
• 1+ years hands-on’ experience managing & setting up digital marketing campaigns in one or more common digital advertising platforms Google, Facebook, etc.
• 1+ years hands on’ experience building and using visual dashboarding tools such as Microsoft BI, Google Data Studio, etc.

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Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions.

We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment.

This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.