Director of Media Strategy and Optimization

Who We Are

We are a highly specialized programmatic advertising agency. We focus 100% of our efforts on digital media buying. It's how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America.

We know that happy employees exceptional work and client satisfaction. That's why we've created an environment that is welcoming and inspiring for all team members.

We value your aspirations, and we'll regularly help you set goals to achieve those milestones.

We're open, honest, and firm believers of ideas coming first - not egos. We believe in clear lines of communication and a culture that champions creativity and growth, and we always celebrate accomplishments.

About the Role

Please note that this is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office.

We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm.

What You'll Be Doing

• Strategic Leadership :
• Develop and manage Objectives and Key Results (OKRs) for the team to ensure alignment with company goals.
• Develop and implement strategic plans to drive business growth and achieve key performance indicators (KPIs).
• Identify opportunities for innovation and process improvement within the team and across the organization.
• Maintain a keen awareness of current events and trends in programmatic advertising to set the direction for the team.
• Process Creation and Optimization :
• Create and optimize team processes to enhance efficiency and effectiveness.
• Implement new project management tools and streamline workflows to increase productivity.
• Team Development :
• Develop comprehensive development plans for each team member and enable them to grow
• Foster a culture of continuous learning and improvement.
• Lead the Campaigns and Data & Reporting teams.
• Campaign Management :
• Ensure efficient marketing campaign development and execution.
• Analyze gathered campaign data to develop and refine strategies for key clients (1-2 clients).
• Ensure that campaigns are completed on time and within budget.
• Optimization and Growth :
• Lead optimization strategies on top accounts, identifying and leveraging growth opportunities.
• Effectively scale up revenue for ROAS-focused clients.
• Reporting and Analysis :
• Build comprehensive optimization reports and provide insights and recommendations to surpass set goals.
• Monitor daily key performance indicators to interpret data and gauge the success of initiatives.
• Conduct deep analytical dives into data and suggest A / B tests.
• Audit budget pacing and provide reallocation recommendations.

Skills + Experience

• 10+ years of experience in a paid media management role, either in an agency or an in-house marketing position
• 4+ years of people leadership experience, experience leading leaders is required
• Experience with digital media planning & buying
• Certified on DV360, CM360, SA360, Google Analytics, Google Ads & Meta
• Set-up experience on Search Ads (Google, Microsoft Bing, Yahoo) & DV360
• Set-up experience on Meta Business Manager, CM360, and familiarity with other demand-side platforms
• Familiar with media & research tools like ComScore, Emarketer, etc
• Experienced in Google Tag Manager to understand tags and be able to identify and troubleshoot issues
• Advanced knowledge of Microsoft Excel (Pivot Tables, dashboards, macros, etc.)
• Strong understanding of the ad tech landscape
• Capacity to work under pressure on various business verticals
• Excellent English communication skills (in-person, phone & email)
• Strong attention to detail is required

We ask that if you feel like you don't check all the boxes but have the potential to learn what you don't know, you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.

Benefits & Perks

Hybrid work + Summer Hour Fridays

3 weeks of annual paid vacation with tenure increases

Additional paid holiday season break

Paid sick leave

Extended Health and Dental benefits + Wellness spending account

Professional development funding

Retirement savings matching

We appreciate your interest and application. Only those applicants under consideration will be contacted.

War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

The pay range for this role is :

140,000 - 180,000 CAD per year (Vancouver)