Description
Principles of market-driven managerial decision making : consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning.
Management of marketing function : product and pricing decisions, channels of distribution, marketing communications. Marketing as creating customer value and benefits to the organization and its stakeholders.
Posting limited to :
Professeur à temps-partiel régulier / Regular Part-Time Professor
Date Posted : May 06, 2024
May 06, 2024
Closing Date : June 06, 2024
June 06, 2024
Note : Applications will be accepted until 11 : 59 PM on the day prior to the Posting End Date above
Expected Enrolment : Approval date :
Approval date : May 06, 2024
May 06, 2024
Number of credits : Work Hours :
Work Hours : Course type :
Course type : Posting type :
Posting type : Régulier / Regular
Régulier / Regular
Language of instruction :
Anglais English
Competence in second language :
Passive
Course Schedule :
Saturdays, September 7, 21, October 5, 26, November 9, 30 & Sundays, September 8, 22, October 6, 27, November 10, December 1 from 12 : 00 to 3 : 00pm
Requirements :
- Must have a Master’s degree (PhD preferred) in an area directly related to the course and must demonstrate recent relevant experience in the area of the course;
- or a Canadian baccalaureate degree or its international equivalent with a professional designation (including, but not limited to : CPA, CFA, PMI, CMC, CHRP, CHE) with substantial managerial or professional training and experience (normally 5 years), provided there is strong evidence of management and leadership responsibilities and career progression;
or exceptionally, pending approval by a Program Director, substantial managerial or professional training and experience (normally 10 years), provided there is strong evidence of management and leadership responsibilities and career progression.
Teaching mode :
Additional Information and / or Comments :
An acceptable level of education and / or experience could be viewed as being equivalent to the educational required and / or demonstrated experience.
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