Senior Manager, Digital Fundraising & Planning

Who we are

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values : champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

We believe in equity, diversity and inclusion it's embedded in our values and core mission work to support all people in Canada to lead healthier lives.

We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees.

Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living disabilities are encouraged to apply.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.

The opportunity

The Senior Manager, Digital Fundraising and Planning is responsible for developing and executing digital direct marketing strategies and creative to acquire and onboard donors into the annual giving (one-time donations) portfolio.

Using sophisticated analytics this role will oversee and develop best-in-class digital direct marketing campaigns that improve life-time value and strong 2nd gift rates.

The role will deliver donors that result in strong first time and repeat giving. Digital fundraising strategies include overseeing the email channel for Direct Marketing with a strong focus on marketing automation within the Salesforce Marketing Cloud framework.

This role also supports the annual and quarterly planning across the Direct Marketing team, bringing colleagues together to ensure collaboration and strategic integration of the marketing plans.

How you will make an impact every day

Business Strategy and Planning

Lead the strategy development and team responsible for the online donor journeys for one-time donor acquisition and onboarding campaigns.

Lead the annual and quarterly planning process, including revenue targets, expense tracking, content requirements and fundraising messaging to support Direct Marketing.

Work in collaboration with the Email Marketing team on fundraising strategies for the Direct Marketing email channel including testing and analytics.

Work with Email Marketing team and IT on email infrastructure roadmap and vision.

Campaign Planning and Execution

Oversee and manage the development and planning of all portfolio initiatives, including critical path, budgets, production and stakeholder involvement / approvals.

Work closely with Integrated Marketing team to plan and execute Acquisition and lead generation pipeline campaigns.

Provide regular and timely updates to leadership on all key timelines, challenges, critical paths and outcomes

Lead briefing with agencies to develop marketing communications and supporting programs to deliver on campaign objectives

Ensure key business processes follow secure first-month fulfillment, issue receipts and successfully transition the donor beyond their onboarding journey.

Modify campaign plans, as necessary, based on real time results, market conditions and new learnings

Operations, Analytics and Budget Management

Manage the detailed monthly review of expense tracking

Work with the analytics team to evaluate and measure the results of all campaigns.

Comply with all policies and practices at HSF, including compliance with Code of Professional Conduct.

Talent Management

Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential.

Providing clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals.

Build and develop cohesive lateral relationships cross functionally.

Establish performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process

As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines.

Familiarize and comply with all HSF policies while ensuring accurate administration of employee related information : absence records, vacation, title, etc.

Who we need

Experience

Minimum of 7 years of fundraising or marketing experience and strategic planning

Minimum of 3 years of Salesforce Marketing Cloud or similar platform

1-3 years of people management experience

Online acquisition experience

Deep understanding of and experience with database marketing, marketing automation and customer relationship management

Budget management experience

Experience managing multiple external agency and creative partners

Experience within a fast-paced environment involving multi-tasking and critical deadlines.

Web site and Ecommerce project management experience a plus

Email tracking

Education

University Degree in related area

Skills

Requires strong understanding of motivations / needs of donor groups

Apply data segmentation to execute a strong program of customized messages

Requires ability to see the big picture and contribute to long-term strategic decision

Requires working with multiple stakeholders while working through multiple complexities

Ability to balance competing priorities, complex situations and tight deadlines

Strong degree of comfort with ambiguity but able to translate into tactical programs

Experience and understanding of email list hygiene, CASL, GDPR, CAN-SPAM

Data driven thinker with ability to identify and respond to issues and opportunities in a timely manner

Demonstrated ability to construct donor journeys across multiple touch points and channels using salesforce marketing cloud

Production experience including understanding of variable print

Strong project management skills, attention to detail and ability to handle multiple and competing demands on a consistent basis

Proven success meeting and exceeding revenue targets

Strong interpersonal skills and a strong collaborator

Excellent writing, editing, and verbal communications skills

Self-initiative is a must

Flexibility and a very strong sense of urgency

What we offer

At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others' health and well-being.

In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees.

We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1.

We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching.

Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

Apply now

If you want to join the fight to beat heart disease and stroke