Description
Strategic approach for international markets. Markets selection and segmentation : formulation of the international marketing mix programs;
international marketing strategies for small, medium and multinational firms.
Posting limited to :
Professeur à temps-partiel régulier / Regular Part-Time Professor
Date Posted : May 15, 2024
May 15, 2024
Closing Date : June 16, 2024
June 16, 2024
Note : Applications will be accepted until 11 : 59 PM on the day prior to the Posting End Date above
Expected Enrolment : Approval date :
Approval date : May 15, 2024
May 15, 2024
Number of credits : Work Hours :
Work Hours : Course type :
Course type : Posting type :
Posting type : Régulier / Regular
Régulier / Regular
Language of instruction :
Anglais English
Competence in second language :
Passive
Course Schedule :
Vendredi Friday 8 : 30-11 : 30 - -
Requirements :
Must have an MBA or Master's degree (PhD preferred) in international marketing. Must also demonstrate recent professional experience in the area of the course (as per the course description).
Must also have teaching experience, preferably in the area of international marketing.
Teaching mode :
Additional Information and / or Comments :
An acceptable level of education and / or experience could be viewed as being equivalent to the educational required and / or demonstrated experience.
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