Digital marketing specialist

A growing independent media agency, Glassroom emphasizes transparent advertiser-agency relationships, professional development of its experts, and continuous improvement.

In this lab, we seek to turn brilliant media strategies into inspiring business results.

We believe in the strength of the community. It is the curious, ambitious and autonomous humans who allow us to offer a unique service to our customers.

We are proud to say that human intelligence and teamwork are what fuels our agency.

Glassroom is part of Humanise (https : / / humanise.world / ), a collective of eight independent, yet complementary companies who share a belief : Consumers are people, first and foremost.

Responsibilities

• Develop digital strategies for various performance platforms (e.g. Google Ads, Bing Ads, Search Ads, Facebook, RTB display and video, etc.)
• Indirect Supervision of a team of 4-5 Specialists / Junior Specialists and Campaign Managers.
• In collaboration with the Campaign Managers and Specialists / Junior Specialists, set up accounts, campaigns and ad groups based on campaign strategy
• Ensure constant campaign optimization according to performance goals and KPIs
• Leverage qualitative insights for strategic recommendations and account management
• Organize and facilitate client optimization sessions to discuss key learnings and optimization opportunities
• Set up and automate client reports (key metrics, goal tracking, revenue tracking and other relevant initiatives)
• Keep up with paid search, paid social & programmatic trends, best practices, and new techniques to both ensure the continuous evolution of the digital maturity of your accounts.
• As digital media expert, contribute to the proper training of internal teams

Qualifications

• Bachelor's degree in one of these fields : advertising, marketing, or communications.
• At least 4 years of experience in performance media, with an advanced expertise in the following fields : Paid Social, SEM or Programmatic.
• Advanced knowledge in paid media digital platforms (including Business Manager, DV360 or other DSP, Google Ads, SA360, etc)
• Advanced knowledge in e-commerce accounts, an asset
• Solid optimization best practices & performance-focused
• Experience with Google Analytics or Adobe Analytics
• Basic knowledge of data management platforms (DMPs), ad servers (Google Campaign Manager)
• Excellent written and oral communication in English.
• Proficiency with Excel (pivot tables, vlookup, calculated fields...etc)

Benefits

• Flexible work schedule.
• Salary between thirty-five and forty-six dollars an hour
• Hybrid work option : 3 days in the office and 2 days remote.
• Vacations : 4 annual weeks + agency closure during the holidays + 4 bonus days around long weekends + 3 personal days.
• Group insurance plan : life, prescription drugs, travel, dental expenses, paramedical services, and more .
• Wellness program : $250 per year for reimbursement for sport equipments, sport memberships, WFH equipment, second screen, etc.)
• Really good coffee (or tea), and a wide selection of snacks.

Company Glassroom Locations Toronto Remote status Hybrid Remote