Influencer Department Lead (Mat Leave Coverage), We Are Social

Influencer Department Lead (Mat Leave Coverage)

We Are Social is on the lookout for a confident, enthusiastic and passionate Influencer Leader to join our team in Toronto to be an interim department lead while our current leader is on maternity leave.

In this role, you’ll be leading a high performance team overseeing the work that drives impact across some of the most progressive brands in the world.

Our Influencer team is one of our larger departments in the agency. You’ll be reporting directly to the General Manager of the office.

As Head of Influence, you’re representing a fast growing and critical capability in our business. Influencer marketing is not a silo at We Are Social.

It’s an integrated specialism, and you’ll be driving this practice as a member of the Canadian leadership team, working closely with your peers across Research, Editorial, Creative, and Strategy Leaders.

The ideal candidate is an experienced leader with expert-level understanding of influencer marketing and the role they play in the larger social and brand ecosystem.

We’re looking for a natural leader who can set the big-picture strategy but isn’t afraid to roll up their sleeves and dive into the work alongside their team.

You should have extensive experience in the social and influencer space with high profile brands and keep up with daily cultural conversations, as well as the broader digital cultural and platform shifts taking place in the social landscape.

For our clients you will be expected to drive the value and impact of influencer marketing on behalf of our clients. You’ll bring your strategic, creative and collaboration abilities everyday in order to deliver , our creative philosophy.

You’ll keep a close watch across multiple programs and projects, and support your team delivering the work. You’ll be leading influencer solutions across the business ensuring the work you sit across delivers strong results, on time and within budget, and that our clients remain very happy.

To deliver all of this we are looking for someone who can prove that they are passionate about opportunities in the ever evolving creator landscape.

You’ll be on top of developments online and how we might incorporate these changes in our work. We want you to be engaged in where our industry is moving, as well as excited by how culture shapes - and is shaped by - the online world to incorporate that passion into what we do.

Above all, we want you to have the drive to grow our office and people through industry defining work and the confidence to make your mark!

What does this role involve?

• Lead all influencer planning and delivery across our portfolio of client strategies, particularly focused on building creative and innovative creator strategies and executions.
• Design client specific approaches and scopes, in concert with our Client Engagement team, to ensure we’re using our client’s budget responsibility to maximize our impact.
• Own and evolve our influencer offering, be proactive to promote the capabilities to drive organic and new business growth
• Work with our Strategy, Creative and Editorial & Measurement Teams to develop challenges’ or briefs’ and keep close to the execution of this integrated work ensuring we activate in a creative, collaborative and inspiring manner.
• Grow and lead a high performance team of Influencer Directors, Managers, Coordinators who own the execution of multi-platform programs leveraging trends and data driven insights.
• Be our authority for how we use best-in-class tools and processes for identification, negotiation, onboarding, and activation which includes but is not limited to content planning, paid amplification, campaign optimization, measurement and ROI analysis
• Oversee key relationships with relevant clients, talent agencies, and influencers and content creators themselves across all levels of influence.
• Keep on top of emerging social trends, emerging platforms, technologies and creators in the Canadian market, and how these can continuously improve our services.
• Be visible in the industry, actively engaging in forums, discussions, and thought leadership around creators, content and the future of the creator economy.
• Represent our Canadian office across a global network of We Are Social offices who are applying influencer marketing in ways that are locally relevant to their respective market.

From time to time, you are encouraged to build community, relationships and share best practices with these peers around the world.

What are we looking for?

• A confident, passionate and enthusiastic Influencer Leader with 7 -10 years.
• Deep experience in a creative or PR agency environment working in social.
• Sophisticated cross department collaboration, client service and digital communications skills. Loves process and can teach it to others.
• History of building and leading influencer strategy, brand campaigns, and always on creator programs on behalf of large, global brands.
• Strong communication skills to clearly present recommendations to senior clients.
• Proven leadership of a high performance team across varying levels of experience, empowering Directors while also nurturing more junior level team members.
• Comfortable using end-to-end social and influencer tools; and experience working with data teams to surface insights and measure performance.
• Establishes and maintains relationships with social platforms, partners, influencers and talent agencies.
• Understands the paid media space, and affiliate performance driven space, how or when it applies to client specific influencer strategy and delivery.
• Driven by new business opportunities, both organically and with new clients, who see the value of influencer marketing as either a standalone or integrated service.
• Articulate and able to own the room’ to confidently present to both clients and internal team members.

What’s in it for you :

We value the whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness :

• Flexible benefits to support your individual lifestyle and life stage with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24 / 7, and a holistic array of other health and wellness resources to support you and your family.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you.

Truly. We’ll reach out directly to those we’d like to meet for an interview.

This job posting will expire : November 29th 2024

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Not only are these provisions protected by provincial and federal law, embracing difference is what makes We Are Social what it is and we wouldn’t have it any other way.

We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

We’re part of the Plus Company - the Entrepreneurial Network!

Plus Company is a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible.

Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

Together with Plus Company agencies, we use our collective strengths to form bespoke, innovative and integrated teams that deliver a positive impact on your business.

That means faster time to market, less bureaucracy to navigate, and no end to the creative magic-making for our clients.

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