Senior Marketing Manager

Job Description

Founded in 1998, Octasic is a leadingworldwide provider of systems and complete solutions in advancedcommunications. We provide state-of-the-art integration software, and hardwareplatforms for worldwide mobile wireless solutions.

Octasic has officesworldwide and continues to expand.

Why chooseOctasic :

• It is a workplace at the cutting edgeof technology, allowing you to meet wireless technology experts in a growingcompany.
• Competitive compensation (salaries,benefits, gym membership discount, RRSP, stock option purchase program,reimbursement for public transit, showers on the premises, and complimentarybeverages and snacks every day)
• Work-family balance (flexibleschedule, possibility of working remotely, etc.)
• Friendly and collaborative workatmosphere and many social activities all year long
• Octasic is a company involved in itscommunity and is located in a picturesque neighbourhood full of local cafés,restaurants, parks, bicycle paths, and other local shops.
• Proximity to various publictransportation services (Angus Shuttle, 10 min. walk from Prefontaine station)

We are actively looking for a :

SENIOR MARKETING MANAGER

Join Octasic in a role of a lifetime to help shapethe future of our marketing strategy dedicated to the defence and securitymarkets.

Octasic is growing and seeks a stellar and forward-thinkingSenior Marketing Manager to take on a multifaceted and strategic role that targetsfour principal marketing pillars :

• Strategic annual planning, marketand competitive analysis, corporate brand programs
• Product marketing convert Octasictechnology solutions into educational- and sales-driven messaging and tools
• Content marketing plan and managethe creation and distribution of all marketing-related content that is alignedwith product and corporate objectives
• Digital marketing web development, SEO,marketing automation, reporting, tactical outbound and re-targeting

You combine exceptional people leadershipskills with a deep passion for marketing, technology, and how to help convert influencersand buyers into customers via education and associated campaigns.

Key Responsibilities :

Strategy

oContribute to annual marketingplans in line with corporate goals and product roadmaps

oBuild regularly updated marketand competitive analysis reports for product and sales teams

oInitiate innovative programopportunities that help nurture the Octasic brand

oDevelop focused media buy plansfor print and digital advertising.

Product marketing

oBecome a subject matter experton Octasic products, technologies, and associated markets to assist in theeducation of targeted buyers and influencers with compelling productpositioning and superior demand generation’ content.

oWork closely with the salesteam to develop dedicated tools to accelerate funnel opportunities.

oCultivate and leveragerelationships with customers to develop case studies, testimonials, and referencesthat support marketing and sales efforts.

Content marketing

oDrive all strategic content as aneditor-in-chief. Collaborate with Octasic stakeholders and other SMEs to conceive,plan, write, edit, assign (internal and external resources), and manage thecreation and distribution of all content.

oConceive and write first-rate advertisementsfor digital and print advertising.

Digital marketing

oOptimize website for quality trafficand frictionless client experiences.

oSearch Engine Optimization with orwithout the use of AI tools.

oMarketing automation (HubSpot) tomanage campaigns, workflows, and communications.

oOutbound marketing campaigns inconcert with product and sales teams using marketing-run ABM campaigns viaLinkedIn, Hubspot, and other tools.

oMarketing-to-Sales funnel management andconversion reporting.

oGoogle tools (GA4, GSC, GTM, Looker) andROI and key metrics reporting.

Requirements :

• Bachelor’s degreein a Marketing, English, Communications, Journalism, Engineering, or a relateddegree and / or relevant digital marketing and / or B2B product marketing workexperience;
• 10+years of proven B2B marketing experience in software / hardware technologies
• Impeccableorganizational skills
• ExcellentEnglish spoken and written communication skills for the creation of marketingcampaigns linked to an English-speaking audience
• Proficientat conceiving creative concepts and copy for design agency
• Proventrack record in developing digital campaigns with associated tracking andreporting
• Subjectmatter expert on a variety of technologies and markets
• Skilledat distilling data from user insights, competitor and market developments, intostrategic positionings and offerings
• Experiencedat creating value propositions and messaging strategies that resonate withprospects
• Capableof juggling multiple outsourced suppliers and freelance talent ours or yours.
• Understandingof US and international defense and national security markets
• Youthrive on collaboration, problem solving, and evaluating priorities

You’ll also flourish in this role ifyou have had marketing experience in the following areas :

• Semiconductors,hardware platforms, applications, and software design tools
• SoftwareDefined Radios
• Telecomnetworks - wireless / cellular; commercial and private networks
• AI / MLfor wireless applications
• Tacticalcommunications
• IoTdevices

Ready to make an impact? Apply now to join our dynamic team as our next Senior Marketing Manager.

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