Public relations specialist Offres d'emploi - York, ON

Vice President, Brand & Public Relations

Monday, February 3, 2025

WHO WE ARE

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage product.

OUR VALUES, OUR PASSION

At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.

• Courage to Act. Do the Right Thing
• One Team. One Vision
• Think Long-Term. Ever-Evolving

POSITION SUMMARY

The role is responsible for strategic direction of HomeEquity Bank’s Brand, Public Relations and Strategic partnerships to lead design and execution of innovative brand architecture aligned with the accelerated growth strategies of Consumer and Referred sales channels. This position will be the key driver of HomeEquity Bank’s brand presence by launching brand campaigns that live and breathe the “purpose” of the bank of serving Canadians 55 and better. This position plays a crucial role in ensuring that the Brand and PR strategies are evolving constantly to support the existing, new products, sales & marketing initiatives by tracking the effectiveness of the programs on an ongoing basis and staying abreast of market trends / technologies.

MAJOR ELEMENTS OF THE ROLE

Key accountabilities of this position include :

Strategy Planning, Implementation & Performance Measurement :

Public Relations & Reputation Management :

Strategic Partnerships & Stakeholder Engagement :

Communications :

Thought Leadership and Industry Engagement :

Budget Management :

Manage the brand marketing and public relations budget, ensuring efficient allocation of resources to maximize ROI.

SKILLS AND EXPERIENCE REQUIRED

WHY WORK AT HOMEEQUITY BANK?

HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.

We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.

A Dynamic Culture – With People at the Centre

We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024, Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business : Canada's Top Growing Companies 2022, Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.

Growth and Opportunities

We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally through a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.

Celebrating Great Work and People

We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.

From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP / DPSP contributions and more.

Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.

The Perks

HomeEquity Bank offers a competitive total rewards package that includes :

HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Please note that our successful candidate is required to complete a background check.

Stay in the Know

Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work :

Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.

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