What you’ll do
Are you passionate about youth sports and harnessing the power of brand to drive meaningful impact? Do you thrive in dynamic environments where creativity meets purpose?
If so, we invite you to join our Sport Partnerships and Community Impact team at Canadian Tire Corporation, where you will be a key team member of our Brand Marketing and Fundraising team in support of Canadian Tire Jumpstart Charities.
As an Associate Manager, you'll have the opportunity to refine your sport branding skills while also being accountable for driving revenues across a variety of audiences including our customers, employees and vendors across our family of retail brands.
Manage overall brand communications and activations in partnership with internal teams including Events, Communications, Merchandising, and Store Operations
Act as Jumpstart Brand Steward by overseeing the usage and distribution of any sales / marketing materials across internal and external channels
Manage integration of Jumpstart across Canadian Tire’s retail banners including Jumpstart Month, Employees for Jumpstart, and always-on POS campaigns
Work with agency and internal partners to build assets that support always-on initiatives and events, including ownership of Jumpstart social channels and website
Work with insights teams and partner agencies to monitor, measure and evaluate the impact of marketing programs and provide optimization recommendations
Provide direction and guidance to Specialists / Emerging Marketers / Co-ops as required in executing tasks of assigned projects
Other responsibilities as required based on evolving business need
What you bring
Post-secondary education in business, marketing, sport, or communications
7+ years work experience, ideally within brand management, sport marketing / sponsorships, event management, and / or fundraising
Confident and effective communicator, proficient written and verbal communication skills
Knowledge of Canadian sport landscape (grassroots through professional)
Detail oriented, comfortable with ambiguity and fast paced environments, driven to achieve targets
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes.
Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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