Please apply on Isarta.com
https : / / isarta.com / jobs / ?utm source IND&job 106399
ABOUT US
At Puzzle Cats, we're a dedicated team passionate about creating delightful mobile games that bring lasting value to our players, inspiring them to play for generations to come.
We blend creativity, innovation, and passion to push the boundaries of mobile gaming. Our marketing team is key to ensuring that our games reach the right audience and achieve maximum visibility.
We're looking for a highly skilled and motivated Marketing and User Acquisition Specialist to join our team and amplify our user acquisition efforts across digital platforms with expertly crafted, effective content and ad campaigns.
ABOUT THE ROLE
As the Marketing and User Acquisition Specialist, you'll take the lead in crafting and executing ad campaigns that capture attention and drive conversions.
Your primary focus will be on producing compelling multimedia ads for platforms like Facebook, Google Adwords, Snapchat, and TikTok, understanding the nuances of what makes an ad convert.
You'll work directly with the creative team, experimenting with visuals and copy to develop content that aligns with our games and draws in new players.
WHAT YOU'LL DO
Craft High-Impact Content : Produce attention-grabbing video and image ads, experimenting with different formats and styles to see what converts best for each network partner.
Utilize video editing and post-production tools, including Adobe Premiere and After Effects, for sound editing, animation, and visual effects.
Create and Execute Ad Campaigns : Develop and launch user acquisition campaigns on platforms such as Facebook, Google Adwords, Snapchat, and TikTok, focusing on ad creative that drives installs and engagement.
Analyze and Optimize Performance : Monitor campaign performance through metrics like cost per install (CPI), click-through rate (CTR), and return on ad spend (ROAS), and make data-driven adjustments for optimal results.
A / B Test Ad Creatives : Conduct A / B tests on visuals, messaging, and targeting strategies to identify the highest-converting combinations and refine your approach continuously.
Research to Stay Ahead of Market Trends : Conduct competitor analysis and keep up with the latest trends in digital advertising, mobile gaming, and user acquisition;
applying insights to enhance campaign strategies and maintain a competitive edge.
Budget Management : Take charge of the marketing budget, ensuring efficient allocation of resources to achieve the best possible ROI.
Build Strategic Partnerships : Collaborate with key industry players, agencies, and vendors like Google, Facebook, Snapchat, and TikTok to form relationships that enhance campaign reach and effectiveness.
YOUR QUALIFICATIONS
Experience : 3+ years in digital marketing, user acquisition, or content creation, with a proven track record of successful campaigns for mobile games or apps.
Technical Proficiency : Skilled in using advertising platforms like Facebook Ads Manager, Google Adwords etc.; and video-editing software like Adobe Premiere, After Effects etc.
Familiarity with Figma is a big plus.
Creative Insight : Deep understanding of multimedia content creation, with a knack for crafting ad visuals that resonate and convert.
Analytical Skills : Strong ability to interpret performance metrics and apply insights to improve ad effectiveness.
Detail-Oriented Project Management : Highly organized, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
Analytical Skills and Numerical Literacy : Strong ability to interpret and process data, analyze performance metrics, and comfortably work with spreadsheets to drive marketing decisions.
What We Offer
Flexible Work Options : Remote-friendly environment.
Professional Growth : Opportunities for career development, training, and access to industry events.
Inclusive Culture : A supportive, creative, and inclusive workplace that values diverse perspectives.
Please apply on Isarta.com
https : / / isarta.com / jobs / ?utm source IND&job 106399
Brand & Product Marketing Manager
Product Marketing Manager, you will ideate, create and distribute promotional/GTM campaigns, lead the charge on developing and managing the brand's marcomms strategy, and educate customers on the value and benefits of Factor through brand and product marketing channels. Spearheading Factor marcomms ...
Marketing and Communications Manager
Reporting to the VP of Business Development, the Marketing and Communications Manager is responsible for leading Trindent's marketing efforts with a focus on the development and implementation of strategies, initiatives and campaigns which deliver the promised brand experience. Marketing and Communi...
systems manager - computer systems
Coordinate IT projects, including the design and deployment of new IT systems and services. Establish and implement policies and procedures for information systems. Assign IT projects to systems analysts, programmers and other computer technicians. Supervise computer analysts, engineers, programmers...
People & Culture - Sr./Manager, Concierge Talent Acquisition
Manager, Concierge Talent Acquisition, you build high-performing teams by sourcing world-class talent, and then evaluating, impressing, and securing them to join the team. And, with the skills you gain in this role, the opportunities are endless - from a rewarding career in Talent Acquisition to con...
Mergers & Acquisitions, Tax Manager
KPMG's M&A Tax team is expanding and is currently seeking a Manager. Perform tax due diligence procedures, including reviewing tax and financial data, interviewing management and other tax advisors, and identifying issues in collaboration with senior staff. Strong understanding of transactional meth...
Solutions Marketing Manager - Sustainability & Climate Strategy
Experience with marketing automation tools and CRM (Salesforce and Hubspot a plus); mastery of standard office tools (MS and Google Office). To fuel our expansion and drive market success, we are seeking an experienced and dynamic Manager of Solutions Marketing. You will support our sales team in at...
Senior Manager, Brand & Content Marketing
In this exciting role, the Senior Manager, Brand & Content Marketing is responsible for driving programs that deliver a compelling experience across the customer journey in support of acquisition efforts and the broader bank. You will lead a team overseeing the strategy development and execution of ...
Manager, Salesforce Marketing Cloud
It’s a hands-on position and will manage a small team of Developers in support of the implementation, monitoring, data input and integration, maintenance, and optimization of Salesforce Marketing Cloud. Central to Four Seasons employee experience and social impact programming is the company’s commit...
Marketing and Branding Manager
As Marketing and Branding Manager, you’ll work directly with our President and CEO, leading our brand to new heights. Collaborate with a skilled support team, leveraging diverse expertise to develop and ensure impactful marketing campaigns and brand growth, both for corporate and for use by our memb...
Manager, Sales & Marketing Operations
Monitoring the work maintenance and identify improvements for all sales related platforms including call platforms, appointment booking, CRM of a team of customer service agents who handle initial client calls, helping their direct manager implement processes to ensure effective top-of-funnel lead h...