Social Media Specialist

You’re a social media expert who knows how to best position multiple brands and tell their stories across various content types and channels.

You're a seasoned strategist and execute with a data-driven approach that elevates brands and deliver results. You’re eager to join a purpose-driven organization where your work will make a difference in people’s lives across BC.

We’re pleased to partner with our client, the largest charitable healthcare funder in BC, in their search for a Social Media Specialist.

The right person for the role has proven success at developing, executing and managing social media strategies for multiple brands, personas and across a variety of channels.

You're confident in your knowledge, thrive in a dynamic environment and comfortable creating content and managing CEO or C-level channels.

About the workplace

This is a full-time hybrid role that requires working 2 days a week from the Vancouver, BC office, once the initial one-month in-office training period is complete.

Please note our client has a mandatory vaccination policy requiring that all staff working in any physical workplaces must be fully vaccinated against COVID-19.

Considerations and reasonable accommodation can be taken upon request and will be discussed on a case-by-case basis.

About the role

• Develop the organization’s social media strategy for annual planning and campaign activations across multiple channels.
• Manage content planning and calendars to ensure key campaigns, announcements, awareness days, top-performing long-form and top-of-funnel content needs are balanced and optimized.
• Create social media personas by channel and tailor messaging and content format to drive engagement.
• Evaluate, optimize and improve social media strategy and tactics, including increasing brand awareness, impressions and followers.
• Present performance results to key internal and external stakeholders.
• Leverage influencers and user-generated content to deepen connections and stimulate engagement.
• Collaborate with designers on graphics, developing and testing engagement with social graphics for key audiences.
• Liaise with various external stakeholders to share stories in various formats.
• Collaborate with internal fundraising team to develop campaign strategy based on goals.

The salary range for the role is $57,500 - $76,000 along with a generous compensation package that includes extended health benefits, pension plan and more.

About you

• 4+ years’ experience in a social media role or an equivalent combination of training and experience.
• Education in communications, marketing, journalism or a related field.
• Proven experience in driving results and managing multiple social media campaigns on various platforms.
• Strong knowledge of digital content planning and execution for a wide variety of channels (e.g., Instagram, Facebook, LinkedIn, YouTube, X, etc.

including the use of content scheduling platforms and social listening tools.

• Successful track record of content planning and growth strategies, tracking analytics, interpreting results and optimizing performance to achieve KPIs.
• Experience in the creation and editing of photo’s, video and reels and providing direction and oversight to internal and external creative teams.
• Experience in community cultivation and management, handling online comments and conversations.
• Knowledge of graphic design, photography, videography and creative development process, able to work efficiently with graphic designers, writers, photographers and videographers.
• Able to turn long-form content and announcements into bite-sized captions that engage followers across platforms.
• Experience using project management tools to communicate and coordinate with cross-functional teams.

About Smart, Savvy + Associates

Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite.

Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.