Job Description
- Gather and analyze marketing, client, industry, competitive, human insight data to determine client’s advertising and media needs as it relates to their DEI journey
- A firm understanding of marketing objectives and strategies, the human product relationship, and human-media relationship
- Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in inclusive, strategic and effective media plans
- Campaign maintenance : ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
- Utilization and knowledge of syndicated media, research, and other data resources as it relates to diverse audiences
- Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
- Present plans to the client brand group, with assistance of Supervisor / Manager
- Maintain strong relationships with diverse and inclusive media suppliers and stay abreast of market conditions and Canadian landscape as it relates to immigration and demographic changes
- Work closely with external agency partners
- Active participation in account status meetings, both internal and external
- Develop / assist with development of POVs as it relates to DEI opportunities
- Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
- Attendance and active participant in mandatory training sessions
Qualifications
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- Preferably with exposure to media partners that have access to diverse and inclusive audiences in Canada
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiating
- Able to work successfully across multiple teams, handling high volume workload, and meeting tight deadlines under pressure
- Demonstrates critical thinking and problem-solving abilities
- Strong analytical abilities and proficiency in math
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
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