Marketing Manager

MARKETING MANAGERWorkplace Type : On-SiteJob Type : Full-TimeJob Location : London, Ontario, Canada (On-Site)ABOUT USAt Tahini’s, we’re on a mission to redefine shawarma for Canadians and beyond, combining bold flavors with a creative twist. From our viral Habibi Bowl to signature shawarma flavors like Blueberry, Butter Chicken, and Jamaican Jerk, we’re not just another fast-casual brand—we’re pioneering a new wave of delicious and unforgettable dining experiences.As a rapidly growing fast-casual restaurant brand, we pride ourselves on delivering exceptional guest experiences and innovative growth strategies. We’re seeking a dynamic and high-energy Marketing Manager to join our team and take our brand to new heights by driving digital engagement, loyalty program growth, and CRM excellence.POSITION OVERVIEWAs our Marketing Manager, you’ll play a critical role in leading key marketing initiatives to strengthen Tahini’s brand presence and guest engagement. You’ll bring a mix of creativity, analytical thinking, and leadership to build meaningful connections with our guests, amplify our unique story, and drive measurable results.WHAT YOU’LL DOBrand and Project ManagementLead and manage marketing projects from concept to execution, ensuring timely delivery, budget adherence, and high-quality output while working closely with the marketing team and cross-functional departments. Oversee and enhance brand presence across all touchpoints, ensuring consistency and alignment with our brand values and voice.App & Loyalty Program LeadershipDevelop, execute, and optimize marketing strategies to grow our app user base and loyalty program membership.Use customer data and insights to craft personalized campaigns that drive retention and increase lifetime value.Implement creative initiatives to elevate the loyalty program experience and deepen customer engagement.CRM Strategy & ExecutionDesign and execute CRM campaigns that foster stronger customer relationships and increase repeat visits.Create personalized messaging strategies informed by customer segmentation and behavioral insights.Analyze campaign performance to refine tactics and maximize impact.Cross-Functional CollaborationPartner with operations, technology, and creative teams to ensure flawless execution of marketing initiatives.Align marketing campaigns with company objectives and business priorities.Digital Content CreationCollaborate with marketing and creative teams to develop compelling content for in-app notifications, email campaigns, push notifications, and social platforms.Ensure all content aligns with Tahini’s unique brand voice and storytelling style.Local Store MarketingSupport team with localized marketing strategies to support new store openings and drive traffic to existing locations.Partner with franchisees to address specific local market needs with tailored marketing plans.Partnership ManagementCultivate relationships with external vendors and partners to support marketing initiatives.Oversee deliverables from agencies to ensure project goals are met.WHAT YOU BRINGQualifications : Post-secondary degree in Marketing, Business, or a related field.3-4 years of experience in a fast-paced, high-growth industry, preferably QSR or foodservice.Proven success with loyalty programs, CRM tools, and app-based marketing strategies.Strong copywriting and content creation skills.Excellent proficiency in English, with strong written and oral communication skills.Hands-on experience managing cross-functional projects and executing go-to-market strategies.Core Competencies : High-Energy & Positive : You thrive in a fast-paced environment and bring enthusiasm to everything you do.Creative Problem-Solver : You combine creativity with data-driven decision-making to develop impactful solutions.Growth Mindset : You’re passionate about learning, improving, and taking on new challenges.Excellent Communicator : You can articulate ideas clearly and foster collaboration across teams.Detail-Oriented Multitasker : You can juggle multiple projects while maintaining focus on priorities and deadlines.WHY JOIN US?At Tahini’s, we offer a fast-paced, collaborative, and innovative work environment where your contributions directly impact our growth and success. We’re not just a brand; we’re a family that’s passionate about delivering unique dining experiences. If you’re ready to make your mark and grow alongside a trailblazing company, we’d love to hear from you!