Create and adhere to brand guidelines to ensure consistency in brand colors, typography, logo usage and image styles.
Enhance brand recognition and loyalty by maintaining a cohesive visual identify across all marketing materials
Develop compelling narratives that resonate with target audiences and convey the brand's core message.
Utilize design to effectively tell the brand story to strengthen the emotional connection between the brand and its audience.
Work with entire team on a creative audit to elevate innovation and establish a unified brand understanding and company voice
Conceptualize campaign vision, harnessing original graphics, copy, website content, social media, and other marketing materials
Develop creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team
Delegate projects to in-house designers and oversee storyboards
Obtain team approval of final layouts, storyboards, and illustrations; encourage members to provide feedback; and respond to internal commentary and requests
Oversee presentation of final concepts and coordinate production and dissemination for cross-organizational
Required Skills and Qualifications
Bachelor's degree (or equivalent) in fine art, graphic design, or similar discipline
8+years of professional experience in graphic design, with four or more years in a management role
Proficiency with design software such as Adobe Creative Cloud
Exceptional ability in typography, layout, and prototyping
Highly skilled in leading a team of creatives
Strong creative vision with attention to business objectives
Proficiency in design software such as Adobe Creative Suite and Figma
Strong understanding of typography, color theory, and layout design.
Proficiency in motion design software like After Effects, Cinema 4D, or similar.