Analyze market research data to improve business decisions or activities
Assist in product development
Conduct economic or commercial surveys to identify potential markets for products or services
Direct the development and maintenance of an organization's Internet and intranet sites
Direct the marketing strategies of establishments
Direct the team on crucial information they should gather and research
Evaluate an organization's Internet presence
Evaluate the marketing strategies used by establishments
Oversee the preparation of written material for website content
Review written material, such as reports, briefs, speeches, presentations and press releases
Supervise staff
Develop promotional materials
Manage contracts
Plan and control budget and expenditures
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Answer written and oral inquiries
Assist in the preparation of brochures, reports, newsletters and other material
Co-ordinate special publicity events and promotions
Conduct public opinion and attitude surveys
Initiate and maintain contact with the media
Prepare and / or deliver educational, publicity and information programs, materials and sessions
Prepare sports, literary, performance or other contracts