Analyze market research data to improve business decisions or activities
Develop communication strategies
Direct the marketing strategies of establishments
Establish distribution networks for products and services
Evaluate an organization's Internet presence
Implement communication strategies and programs
Oversee the preparation of written material for website content
Develop promotional materials
Hire, train, direct and motivate staff
Manage contracts
Plan and control budget and expenditures
Write and edit press releases, newsletter and communications materials
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Co-ordinate special publicity events and promotions
Initiate and maintain contact with the media
Maintain and manage digital database
Consult with clients after sale to provide ongoing support
Green job
Involves duties and responsibilities that lead to positive environmental outcomes