Job Description
About Techo-Bloc
Techo-Bloc is a leading innovator in the hardscape industry, dedicated to creating beautiful outdoor spaces that inspire. With an engaged social media community and a bold vision for growth, we’re looking for a passionate Social Media Manager to help us build and execute best-in-class social strategies. If you thrive in a fast-paced, creative environment and have a knack for planning, storytelling, and driving engagement, this is the perfect opportunity for you.
Your Role
As Social Media Manager, you’ll be at the center of Techo-Bloc’s social media efforts, responsible for driving engagement, increasing brand awareness, and managing a high-performing content calendar across multiple platforms. Reporting to the Head of Social Media & Community, you’ll collaborate with a talented creative team, manage campaigns from ideation to execution, and play a pivotal role in growing our Instagram and TikTok presence.
Key Responsibilities
Content Strategy & Planning
- Develop and implement platform-specific content strategies for Instagram, TikTok, LinkedIn, Facebook, and YouTube;
- Plan content 1 month ahead in alignment with broader marketing initiatives, ensuring a steady and consistent posting schedule;
- Stay informed about industry trends and platform updates to ensure Techo-Bloc remains ahead of the curve;
- Bring new ideas to the table, identifying opportunities to engage with the contractor community and elevate the brand;
Campaign Management
Lead the planning and execution of social media campaigns, from content ideation to publishing;Coordinate with the Senior Content Creator, Video Content Creator, and Digital Designer to produce high-quality content;Manage cross-functional collaboration, ensuring social content is aligned with marketing, email, and digital strategies;Monitor and report on campaign performance, using insights to optimize future campaigns;Content Calendar & Workflow Management
Own the social media content calendar, ensuring posts are planned, approved, and scheduled in advance;Manage workflow and prioritize tasks to meet deadlines, ensuring smooth coordination with the creative team;Oversee post-production workflows, ensuring all assets are delivered on time and meet brand guidelines;Analytics & Optimization
Track key performance metrics, including engagement, follower growth, impressions, and reach;Analyze post and campaign performance, providing actionable insights and recommendations for improvement;Apply learnings from previous posts to continuously optimize content and strategy;Present monthly performance reports to the Head of Social Media & Community, highlighting key wins and areas for growth;Community Engagement & Growth
Work closely with the Community Manager to foster an engaged and loyal online community;Identify opportunities to interact with followers, industry influencers, and key voices to build relationships;Support UGC (user-generated content) initiatives and community-driven campaigns;Leadership & Team Collaboration
Mentor junior content creators and freelancers, providing guidance on best practices for content creation and platform management;Organize team meetings to review performance, brainstorm new ideas, and ensure alignment with goals;Collaborate with external partners, influencers, and ambassadors to amplify Techo-Bloc’s reach.Qualifications
Required Skills & Experience
Please provide a portfolio showcasing your best work, including posts or campaigns that exceeded expectations, went viral, or effectively engaged an online community—whether from professional accounts or personal projects;1-3 years of experience in social media management, with a proven track record of growing and engaging audiences across platforms;Strong understanding of content strategy, platform-specific trends, and social media best practices (Instagram, TikTok, LinkedIn, Facebook, YouTube);Experience in planning and managing content calendars for multiple platforms;Strong project management skills, with the ability to prioritize tasks, manage workflows, and meet deadlines;Analytical mindset, with experience using social media analytics tools to track performance and optimize strategies;Excellent communication and collaboration skills, with experience working cross-functionally;Familiarity with social media management tools (e.g., Later, Hootsuite, Sprout Social) and content planning tools (e.g., Asana, Trello).Preferred Skills
Experience in the hardscape, construction, or design industry is a plus;Experience managing influencer partnerships and UGC campaigns;Strong creative instincts and the ability to give feedback on visual and video content.Additional Information
We thank all applicants for their interest; however, only successful applicants will be contacted.
The use of the masculine gender has been adopted for ease of reading and is not intended to be discriminatory.
