Marketing Automation Specialist (Marketo Exp)

Job Purpose

We are currently seeking to appoint a Marketing Automation Specialist to join a growing and fast-paced marketing team, working in vibrant offices in Toronto Downtown.

With fantastic office perks, we're the perfect place for high achievers to grow and thrive.

We're looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed.

They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.

The Role

Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications to drive engagement and conversions

Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel

Design and create emails, landing pages, templates, forms, nurture programs, lead scoring models, and other campaign assets

Implement A / B testing and continuously optimize automated workflows to improve performance and ROI

Ensuring seamless integration of Marketo with our CRM (Salesforce) to improve quality of information for our sales team

Integrating and managing relevant third-party softwares (e.g. GotoWebinar, RingCentral) with Marketo

Maintain / Improve database hygiene for effective segmentation, personalization

Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention and ensure alignment of automation efforts with overall marketing objectives

Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo's analytics suite to report on the effectiveness of our marketing campaigns.

Help implement new product features to enhance Marketo's functionality

Mandatory Skills

• 1-2 years of Experience with Marketing Automation Platforms (preferably Marketo, certification preferred)
• Experience with lead scoring systems, A / B testing and audience segmentation
• Strong email marketing, campaign experience and knowledge of compliance regulations (e.g., GDPR, CAN-SPAM)
• Strong communication, analytical skills and ability to use data for informed decision-making
• Excellent project management skills, ability to meet deadlines and attention to detail

Desirable Skills

• Experience in a B2B marketing role
• Experience with CRM software (Salesforce)
• Knowledge of HTML / CSS for email template customization
• Familiarity with webhooks and API integration
• Knowledge of any programming language and experience in improving processes is considered an asset

Why Work for Peninsula?

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2 and 5 years' service
23 days ago