Senior Banking Content Manager - define strategy and author content of the bank.com website - 35054

Location Address : Hybrid - King Street E - 2 days / month open to fully remote candidates, preference for candidates in GTA

Contract Duration : 12 months

Story Behind the Need

Business group : Digital Channel Experience, Commerce define strategy and author content of the website

Project : A newly formed personalization squad will be responsible to establish and operationalize personalized user experience journeys across web, paid marketing, and email channels.

Story Behind the Need

Business group : Digital Channel Experience, Commerce define strategy and author content of the website

Project : A newly formed personalization squad will be responsible to establish and operationalize personalized user experience journeys across web, paid marketing, and email channels to drive acquisition, growth and retention.

The team is looking for a seasoned digital experience manager with strong Target and personalization expertise within the retail and / or financial services space to author web experiences and aid in building ongoing processes for future execution and updates.

The Commerce team at bank is reinventing discovery and onboarding experiences to meet the evolving and unique needs of our customers, regardless of who they are or how they choose to bank with us.

This role contributes to the overall success of the Digital Commerce Team in Canada by supporting the maintenance and building of bank-owned web properties with a focus on continuous improvement to support sales and best-in-class customer experiences.

Leads collaboration with partners across the bank to identify and execute new opportunities to improve channel performance.

Supports the team's business strategies and objectives by ensuring all activities are conducted in compliance with governing regulations, internal policies and procedures, and web accessibility standards.

Responsibilities :

Complete web content requests assigned as per the project plan on time and in accordance with the Bank’s quality, branding, accessibility, and design guidelines.

Hires will spend the majority of their day authoring in our web content management platform (AEM) and Adobe Target. Request will be of medium to high complexity.

• Monitor and maintain site health (site quality, accessibility, and SEO scores) across all pages they’ve been assigned as per the project plan.
• Communicate early and often with project manager and other stakeholders in order to capture new requirements and escalate any blockers.
• Coordinate with cross-functional partners on authoring best practices and page content recommendations

Must Have Skills :

1) 10+ of content management experience

2) 3+ years’ experience with e-commerce personalization, preferably working with Adobe Target (please list which personalization engine they have used)

2) 3+ years’ experience with UX design - ensuring website content has a consistent look and feel and is formatted to established standards (demonstrated in project work)

3) 2+ years’ experience with HTML and CSS

Nice-To-Have Skills :

1) Experience using Adobe Experience Manager is preferred

2) Demonstrated understanding of the impact of content and can use SEO to analyze website traffic and user engagement metrics to drive optimizations

3) Practical experience with Agile development methodologies

Education :

Not required but an undergraduate degree is preferred, Ideally in Business, marketing, design, or Computer Science

Agile certification an asset

Best VS. Average Candidate :

• Ideal candidate is able to learn a new Program quickly and has strong hands on experience with personalization engines specifically Adobe Target would set them apart;
• who has experience in a lot of different programs, can onboard onto AEM quickly; is vocal and can speak to UX best practices;

will be engaged with the team; takes initiative to manager their own work, requires minimal hand holding