Content Creation & Social Lead

About Odd Bunch

Odd Bunch is a rapidly growing company on a mission to build a more sustainable food system and make groceries affordable for Canadians.

We source cosmetically imperfect or surplus produce and deliver it directly to households through a subscription-based service.

Our innovative approach not only helps to reduce food waste by diverting odd produce from ending up in landfills, but also makes a significant social and environmental impact.

We are helping Canadians save thousands of dollars on their grocery bills, supporting local farmers, donating to families suffering from food insecurity, and building a better planet in the process.

We currently operate in Ontario, Quebec, and British Columbia, with most of our team located in Toronto, London, and Vancouver.

About the Role

We are seeking a Content Creation & Social Lead to scale our presence, engagement, and reach across all social channels, with a particular focus on Instagram and TikTok.

This role is pivotal in planning content strategies and both capturing and creating world-class content that resonates with our audience.

Under the guidance of the CEO, you'll have the creative freedom to bring fresh ideas to life, while driving existing tactics forward.

The ideal candidate will have hands-on content creation skills, thrive in a fast-paced, flexible environment, and will play a key role in achieving our company's ambitious growth goals.

Responsibilities

• Develop, Capture, and Execute Content Strategies : Create high-quality photo and video content that tells our brand story, while promoting our mission, values, & benefits, driving engagement across social channels, particularly Instagram and TikTok.
• Plan and Produce Content : You'll be responsible for every step of the process from brainstorming, scripting, shooting, and lighting, to editing and final sign off.

This includes creating short-form video, lifestyle photography, and visually compelling stories that enhance our brand image and communicate our values.

• Optimize Content Performance : Launch and test content experiments across channels, regularly analyzing engagement rates, reach, follower growth and other key metrics to optimize and improve results.
• Manage Social Media Accounts & Foster Engagement : Monitor and manage all social media accounts, fostering an engaged community, while driving brand consistency and championing our brand voice across all platforms.
• Collaborate Across Teams : Work closely with the CEO, marketing team, and other internal & external stakeholders to align content and social strategies with overall business goals.
• Track Key Metrics : Measure the effectiveness of content strategies by analyzing KPIs such as follower growth, engagement, and conversion rates, leveraging data-driven insights to adjust tactics in real time, while influencing long-term strategy decisions.
• Stay Updated on Trends : Keep up with industry & social trends, platform algorithm changes, and emerging content creation & social strategies to stay ahead of new best practises.
• Lead or Support Additional Initiatives , including, influencer collaborations, affiliate programs, and / or other marketing channels such as email, communications & PR, experiential, and partnerships.

Desired Experience

• Proven experience building and managing content development, social media calendars and guiding content & social strategies on Instagram, TikTok and other social media platforms, ideally for grocery, food and beverage, CPG, or ecommerce companies
• Photography and videography expertise, including strong knowledge of lighting, scripting, and creative storytelling on social media platforms, demonstrated by an established portfolio of social content creation
• Post-production editing skills using Adobe Premiere Pro, Final Cut, Cap Cut or similar tools
• Understanding of platform-specific content requirements and trends
• High level of creativity with an experimentation mindset, balanced by data-driven decision making and a strong technical background
• Strong understanding of the grocery industry, food and beverage, and / or ecommerce
• Self-motivated with the ability to work independently, learn quickly, take risks, and a continuous improvement mindset
• Comfortable working in a fast-paced environment and handling multiple priorities
• Impact driven individuals who want to make a positive difference in society. Odd Bunch is built on delivering impact to the planet, our customers, partners, and the communities in which we operate providing accessible and affordable food to Canadians, supporting local farmers, improving the environment by reducing food waste & carbon emissions, and mitigating the loss of energy, water, and land resources that go into growing our food.

Nice To Have's

• If you have been a part of an impact-driven organization, startup culture, or fast paced working environment
• If you have experience supporting or managing influencer & affiliate programs, email marketing, PR & communications, experiential, and / or other marketing channels

Benefits

• Health plan available after 6 months
• Remote or hybrid work with a flexible schedule
• Potential for travel to British Columbia, Ontario and / or Quebec
• Free grocery plan
• Paid Time Off (PTO) of 15 days
• Strong potential for growth within the company
• Compensation based on experience and qualifications
• Annual bonus potential

Join us in our mission to transform the grocery industry and make a lasting impact on eliminating food waste and improving food affordability in Canada.

If you are excited about this opportunity and meet the qualifications listed above, please submit your resume and a brief cover letter explaining why you would be a great fit for Odd Bunch.

We look forward to hearing from you!