About iLobby Visitor Management :
iLobby is the global leader of SaaS-based enterprise visitor management system, with an easy, reliable and innovative platform that has become an integral part of day-to-day operations for major governments, banks, airports, manufacturers, and Fortune 500 companies worldwide.
With iLobby, we help clients succeed in tracking, managing, and monitoring who is in their building while increasing security and efficiency.
At iLobby, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual.
Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas.
In being a great place to work, we are proud to offer a range of experiences and opportunities that will help our employees to achieve their career and personal goals and enable them to live a healthy and balanced life.
This is a hybrid position where you'll be required to be in office at least two days a week with the flexibility to work from home the remaining days if desired.
About The Role :
To support our growth, we are building out our Marketing team and are looking for a Growth Marketing Manager. Reporting to the Sr.
Director of Demand Generation, the successful candidate will help establish new campaigns to build awareness and ultimately ensure our go-to-market teams have a healthy pipeline.
As our Growth Marketing Manager, you will work with the marketing and go-to-market teams to understand our audience and build tailored campaigns that speak directly to prospective buyers, driving revenue and generating activity for the business.
If you are demand generation obsessed, are a campaign strategist and have deep experience in both campaign development and integrated marketing, then look no further.
Responsibilities : Strategy & Planning
Strategy & Planning
- Support the ideation, creation and execution of omni-channel campaigns from conception through launch, measurement and continuous improvement.
- Use market / competitive / customer insights and strategies to develop campaigns that align to our messaging and positioning that can be effectively used across all go-to-market activities.
- Create and execute comprehensive acquisition strategies across all channels to drive customer growth.
- Conduct market research to identify target audiences and their preferences.
Campaign Creation
- Plan, execute and analyze targeted marketing programs for ICP segments through a variety of channels, including integrated marketing campaigns, email, webinars, search engines, display advertising, direct mail and account-based marketing tactics focused on lead generation and building the sales pipeline.
- Develop copy and supporting ads to drive awareness through tailored campaigns leveraging personas, industry segmentation and buyer stage.
- Support the execution of account-based marketing digital campaigns.
- Design and execute an email nurture program.
- Design and execute a webinar program.
- Ensure the tracking and reporting analytics of all campaign activity.
- Support other demand generation marketing initiatives as necessary.
Website Development
- Landing page development for optimal conversions from campaigns.
- Lead website optimization initiatives to enhance user experience and conversion rates.
- Continuously improving on our website CRO.
Reporting & Optimizations
- Design, build and test campaign deliverables such as email copy, landing pages, calls to action, email layouts, etc.
- Define and conduct A / B testing and experiments to optimize campaign performance across tactics and funnel stages.
- Conduct on-going analysis & reporting, while testing new user acquisition initiatives.
- Drive growth across key metrics (MQLs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
- Implement marketing automation tools and workflows to streamline campaign execution and lead nurturing.
Skills and Experience :
- Minimum 5 years' experience in Marketing, with at least 3 in a campaign management role
- Experience in B2B SaaS products preferred
- Proven success in developing and executing demand generation campaigns resulting in new business revenue .
- Experience working with HubSpot
- Experience with an ABM tool is preferred (i.e. 6sense, Terminus, or Demandbase)
- Exemplary written and verbal communication skills, and meticulous attention to detail
- Ability to give direction on best-in-class creatives to assist with campaigns to drive optimal conversions
- Excellent people and collaboration skills
- Proficient in Word, Excel, PowerPoint, and Salesforce.
Why work at iLobby?
iLobby is the global leader in enterprise visitor management, helping complex enterprises digitize, optimize, and automate their key facility process from streamlined visitor management to emergency evacuation, our Facility OS Platform is cutting edge and driving significant value with our customers.
We work hard and play hard and we do both with passion and respect for one another. Our company promotes a fast-paced, fun, friendly, and highly collaborative work environment that provides :
Comprehensive health coverage (includes Dental and Vision coverage)
A Hybrid work environment with our office based in North York, Toronto
Opportunity for advancement and growth
Catered Events, Snacks, Drinks You won’t go Hungry!
Birthday and Life Celebrations
Two annual parties in a year
iLobby Commitment
We believe that a diverse team is the key to innovation and growth. We are an equal opportunity employer that value diversity at our company and encourage all candidates to apply.
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
iLobby will accommodate individuals with disabilities through each stage of the recruitment and selection process. Please advise us of any needs when your interview is booked, and we will do our best to meet your needs.
Please note that all candidates must be legally eligible to work in Canada.
Background and Reference Checks
Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check and employment and educational verifications.
A reference check will also be conducted.
iLobby thanks all candidates for their interest, however only those selected to continue in the process will be contacted.
iLobby Website : www.ilobby.com
Follow us on :
Office location : 5255 Yonge St, Suite 1500 North York, ON M2N 6P4
To apply : Please apply through job posting.
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