Creative Director, Art & Design

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

We’re looking for a talented and passionate creative leader to join our internal creative team as Creative Director (Art / Design).

You’ll report to the Head of the Creative Studio and partner closely with the Exec. Creative Director (Copy) to nurture our team’s creative and conceptual chops, foster a culture of creative excellence and joy, and elevate our brand’s design and visual expression.

You’ll be a hands-on maker and creator who leads by example : Concepting, crafting, and executing breakthrough creative work while mentoring and inspiring team members.

You’ll be responsible for leading an internal team of designers, guiding and leading external agencies and contractors, and partnering cross-functionally across the company to develop world-class brand creative work that delivers on our company’s strategic and business goals.

You’ll drive our creative vision, and shape the way Lyft is seen in the world and in culture.

Our ideal candidate is a seasoned creative leader with agency (or similar in-house) experience. You should have a proven track record of leading effective integrated efforts.

And a portfolio that demonstrates excellence in visual design, conceptual thinking, and culturally-relevant creative work that reflects a clear understanding of the Canadian market and Toronto specifically.

The ability to excel, enjoy yourself, and move work forward in an energetic and frequently ambiguous environment is critical.

Perhaps you also have a deep-seated belief that hot pink is a way better brand color than boring old black.

This role will be based out of Lyft’s Toronto office.

Responsibilities

• Partner with the Exec Creative Director (Copy) to bring the brand vision and strategy to life across all marketing channels, while raising the bar on creative excellence for our brand.
• Bring a clear understanding of the Toronto marketplace and be a voice for ensuring local relevance of our strategies and corresponding creative materials as we begin to grow our Canadian presence.
• Lead and mentor our internal team of designers, lead and guide external creative partners and agencies, and work hands-on to develop original, breakthrough creative work.
• Partner with leaders across the company to ensure our brand's creative vision is consistent with broader company vision and goals.
• Serve as an executive-level advocate for creative thinking and creative solutions to our business challenges.
• Concept and execute world-class campaigns and content that deliver on business goals and strategies.
• Lead with clarity and vision, empathy, and curiosity.
• Inspire, enable, and energize the design team, by creating a culture where ideas can flourish and creatives can do the best work of their career.
• Partner with leaders of creative production and ops to guide resourcing, planning, recruiting, and operational excellence.
• Be a full-time champion for the Lyft brand and how it shows up in culture.
• Simplify the complex, every day.

Qualifications :

• Strong background and excellent taste in visual design, art direction, conceptual thinking, brand vision, and craft..
• Candidate must be comfortable and competent at guiding a team through the process of translating research, company objectives, and high-level strategic direction into inspiring and successful creative solutions.
• 12+ years of relevant working experience on the brand or agency side (both is a plus).
• 5+ years demonstrated people management experience, coaching and developing team members
• Experience building effective and engaging integrated creative campaigns
• Experience manifesting brand strategies through work that impacts and shapes culture.
• Experience managing or leading work within an agency or similar culture.
• Experience inspiring creative teams with a strong vision and empowering individuals to do the best work of their careers.
• Experience collaborating successfully with a wide variety of cross-functional partners
• Experience partnering with and influencing Chief Marketing Officers and other executive stakeholders
• Incredible organizational, communication, prioritization, and decision-making skills.
• A wide range of other soft skills including empathy, adaptability, dependability, good vibes, and wildly contagious enthusiasm for the fact that this is really one of the most fun jobs in the world.
• Expertise with design tools including Figma and Adobe Creative Suite
• Experience collaborating with a product team
• You should be a Lyft user / believer : )

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.

Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.

Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day.

Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.