Digital Marketing Specialist (Latam) - 22905889920

DIGITAL MARKETING SPECIALIST - REMOTE POSITION

Who are we?

Established in 2005, we are an innovative property management and development firm focused on elevating the rental experience for both residents and investors.

We manage over 4,000 beds and over $500MM in assets across Canada and have one of the largest student housing portfolios in the country.

Our specialties include student housing, multi-residential properties, asset stabilization, and development. As both a property manager and a developer, we continue to create and manage innovative rental solutions that growing communities need based on empirical data, extensive experience, and strategic partnerships.

We are a fun-loving team that craves growth, focusing on providing a superior customer experience to our residents and investors alike.

What do we offer?

• Competitive salary
• A Monday to Friday (Eastern Time) schedule with potential overtime opportunities during peak leasing seasons
• A dynamic, supportive, and cooperative work environment we have high goals and we want to have fun achieving them!

This position reports to the Senior Management.

As a member of our team, you will :

• Plan digital marketing campaigns, including web, SEO / SEM, social media, email, and display advertising
• Develop social media marketing campaigns aimed at renting apartments to students and regular renters, as well as building an online community for existing residents
• Experiment with various organic and paid traffic generation methods, including influencer partnerships, pay-per-click campaigns, and lead generation campaigns, while reporting on performance
• Create, coordinate, and maintain a presence on WeChat to reach international student renters
• Coordinate influencer partnerships, including finding and connecting with suitable influencers, negotiations, and execution of agreements
• Work with onsite employees to generate content for social media channels
• Leverage AI-driven video creation tools and platforms to produce engaging and innovative video content
• Use social media marketing tools to enhance and maintain the company’s brands
• Research social media trends and tailor content accordingly
• Interact with customers and other stakeholders via the company’s social media accounts
• Measure and report on the performance of all digital marketing campaigns and provide suggestions for improvement
• Identify trends and insights to optimize spending and performance
• Optimize Google Analytics
• Work closely with the leasing team to create and post ads on third-party listing sites on a set schedule
• When needed, coordinate new website construction from start to finish, including concept, design, content, and full execution
• Create and design blogs, newsletters, and any materials used for social media, resident relations, and website platforms
• Coordinate with freelance graphic designers when needed
• Update and maintain existing websites
• Manage and update the Shopify platform for international student rentals across multiple brands, ensuring branding consistency with other marketing channels
• Work closely with the leasing team to ensure marketing campaigns translate into successful rental numbers on an ongoing basis
• Perform any other marketing-related tasks as needed

What are we looking for?

• 2 years + hands-on experience with campaign and account management and paid social.
• 2+ years of experience working with, engaging on, and creating content for social media platforms, including Facebook, Instagram, LinkedIn, and TikTok
• 2+ years of experience in setting up and optimizing Google Ads campaigns
• Experience with or aptitude to learn AI video creation tools and platforms
• Experience overseeing new website creation
• Solid knowledge of website analytics tools (i.e., Google Analytics)
• Creative with an eye for aesthetics
• Excellent attention to detail
• Excellent written communication skills
• A self-starter who requires minimal supervision we focus on results and are not looking to micromanage!
• Proficient in Google Suite
• Experience with Shopify is an asset but not a requirement (willing and able to learn quickly)
• A passion for people and a desire to find new ways to achieve goals

This is a full-time position (40 hours per week) scheduled Monday-Friday between 9 AM and 8 PM EST (offering some flexibility in start and finish times).