Student Assistant, Athletics & Recreation Marketing and Communications

The Role

The Athletics & Recreation Marketing & Communications Student Assistant will assist in the strategic creation and implementation of various types of content to expand the Athletics, Recreation, and Sports Institute digital reach, awareness, and community.

The responsibilities of the position encompasses three portfolios : social media and analytics, content creation, and web & graphic design.

The individual within this role requires a high level of creativity, attention to detail, and time management skills. The successful candidate will be part of a student marketing and communications team that are essential contributors to the student experience at the College.

Responsibilities CONTENT CREATION PORTFOLIO

• Assist in the writing of press releases, news articles, player features, game recaps and other content for web and print media
• Assist in the writing and production of unique and relevant video content that promotes Athletics, Recreation, and the Sports Institute
• Assist in developing and implementing an editorial calendar for all department content

SOCIAL MEDIA & ANALYTICS PORTFOLIO

• Assist in the creation and execution of timely, on brand voice & tone messaging and communications for the department social media channels, including but not limited to Facebook, Twitter, Instagram, and Youtube
• Assist in developing and implementing marketing and promotional strategies, grounded in current industry trends and best practices, to grow the department’s digital following
• Assist in the creation of digital content that is both interesting and relevant for our audience, and satisfies key departmental and organizational objectives
• Assist in gathering analytical data to drive decision making in the development of a content strategy

WEB & GRAPHIC DESIGN PORTFOLIO

• Assist in the development of an on brand look and feel for designed communications
• Assist in the creation of design assets and artwork including :
• Brochures
• Posters
• Web images
• Social Media images
• Logos
• News paper ads
• Assist in the regular and timely updating of the department websites with new articles, photo galleries, videos and other content both produced internally and from external news outlets
• Assist in gathering analytical data to drive decision making in the development of site structure, information hierarchy, and content effectiveness
• Assist in the production of print ready files according to printer requirements

OTHER RELATED DUTIES

• Coordinate program communication, I.e. marketing and promotional mailouts
• Support the delivery of departmental events including day of event support
• Other tasks as assigned To Be Successful in this Role You Will Need - A passion and desire to learn and be receptive to feedback
• An understanding of content strategies, tools, channels, and trends
• Experience with the Adobe Creative Suite (Photoshop, Illustrator, Premiere) to produce web ready content
• To be a self-starter who can balance the need for creative direction and independent judgment to produce quality, on brand content within a deadline
• An understanding of sport or a sport background is preferred
• Video production skills are considered and asset
• Portfolio examples are an asset

Domestic students must meet ONE of the following criteria, to be eligible to work as a Student Assistant / Student Research Assistant : 1.

• The domestic student must be enrolled in, and maintain, a minimum of one or more (3 credit) courses at Douglas College throughout the work term;
• OR2. The domestic student must have been enrolled in, and maintained, a minimum of one or more (3 credit) courses at Douglas College in the term immediately preceding the work term and has indicated an intention to enroll at the college in the term immediately following the work term;

OR3. The domestic student must be enrolled in, and maintain a minimum of two or more (3 credit) courses at another accredited public post-secondary institution in B.

C. throughout the work term; OR

4. The domestic student must have been enrolled in, and maintained, a minimum of two or more (3 credit) courses at another accredited public post-secondary institution in B.

C. in the term immediately preceding the work term and has indicated an intention to enroll at the institution in the term immediately following the work term

International students must meet ONE of the following criteria, to be eligible to work as a Student Assistant / Student Research Assistant : 1.

The international student is enrolled in full-time studies at Douglas College, throughout the academic year; OR2. The international student, who is not a Douglas College student, but is an international student at another accredited public post-secondary institution in B.

C., has a valid Study Permit that has the notation May accept employment on or off campus if meeting eligibility criteria as per R186 (F), (V) or (W).

Must cease working if no longer meeting these criteria. Proof of enrollment in full-time studies from the other post-secondary institution is required.

An original copy of a Social Insurance Number (SIN) and an original Study Permit are required by law before commencing work at Douglas College.

Qualified Douglas College students meeting the above criteria will be given first preference over students of other qualifying institutions.