Director of Marketing

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Do you believe that technology and innovation can solve society's greatest issues? Do you want to be part of an organization working with some of the biggest companies and innovators in Canada to make meaningful change?

If this is you, then read on.

ABOUT ELEVATE

Elevate unites world-class innovators to catalyze transformation in the Canadian tech ecosystem. Through year-round programs and events, Elevate places a spotlight on Canadian innovation, facilitates global connections with startups and investors, and inspires Canadians to embrace innovation and collaboration.

Elevate looks to bring together founders, investors and ecosystem leaders to help shape the future of the Canadian innovation economy.

WE'RE LOOKING FOR

Elevate is seeking an experienced Director of Marketing to lead our marketing team and drive the organization's mission to support tech founders, startups, and innovation across Canada.

This role is responsible for marketing efforts across all of our events and programs, including the Elevate Festival, CIX Summit, Innovation programs, and the Elevate master brand.

The ideal candidate is a data-driven strategist with a deep interest in the tech and innovation ecosystem. They have experience developing and executing effective marketing strategies for high-impact events, driving attendance, and building brand presence.

Additionally, they are passionate about leading high-performing teams and thrive in environments where creativity, agility, and efficiency are key.

The ideal candidate will be up to speed with marketing best practices, understand how to leverage data to inform strategy, and create campaigns that drive engagement and ultimately conversions across numerous events and programs.

Job Title : Director of Marketing / Elevate

Location : Toronto, ON - Hybrid Office Set Up (In office for team collaboration on Thursdays)

Salary Range : $100,000-$115,000

Employment Type : Full Time, Permanent

Reports to : CEO

MAIN RESPONSIBILITIES

• Lead and manage a marketing team of 6-7 individuals, fostering a collaborative and results-driven environment.
• Develop and implement comprehensive marketing strategies that align with Elevate's mission, positioning the organization as a leader in the tech and innovation sector.
• Oversee all aspects of marketing, including digital, content, event marketing, and social media to increase brand awareness and engagement.
• Create and optimize processes to improve team efficiency and ensure smooth execution of marketing campaigns.
• Leverage data and analytics to track performance, identify growth opportunities, and guide marketing decisions from top of funnel to conversion.
• Create compelling event messaging and content that resonates with target audiences and drives interest and attendance
• Meet revenue targets associated with event ticket sales and sponsor lead generation
• Stay on top of the latest marketing tools and technologies to maximize impact within budget.
• Collaborate with cross-functional teams, including programming, operations, partnerships, and innovation, to drive attendance and participation in Elevate events and programs.
• Manage external agencies, vendors, and partnerships to enhance marketing efforts and ensure timely delivery of campaigns.

EXPERIENCE

• Proven experience (7+ years) in a senior marketing role, with at least 3 years managing a team.
• Demonstrated background in marketing for large-scale events, including conferences, festivals, or similar gatherings.
• Strong background or deep interest in the tech and innovation sectors, with an understanding of key industry trends and challenges.
• Demonstrated success in developing and executing multi-channel marketing strategies that drive conversions and brand engagement.
• Experience leading data-driven marketing campaigns, with proficiency in using analytics tools (e.g., Google Analytics, CRM software, etc.

to inform decisions and optimize performance.

• Solid understanding of web and technical requirements to be able to manage a technical team including UX, UI and development
• Ability to create and implement efficient processes to streamline marketing operations and scale efforts across multiple channels.
• Creative mindset with experience in producing compelling content and campaigns on limited budgets.
• Excellent communication and leadership skills, with a track record of fostering team growth and development.
• Comfortable working in a fast-paced, entrepreneurial environment with a focus on innovation, collaboration, and continuous improvement.
• If you meet some, but not all of these requirements, we still encourage you to apply!

WHAT WE OFFER

• Paid Time Off :
• 10-15 days of vacation
• 5 days for sick and mental health days
• Bonus summer long weekend days
• A paid day off on the week of your birthday
• Team-wide winter closure in-between Christmas and New Years
• Health benefits (after 3 months probation) that have a zero-dollar deductible and include vision, prescriptions, dental, and paramedical
• Professional Development Budget of $250 annually to utilize for courses, books, events, conferences, and any other tools that will help support team members in their career growth
• A parent-friendly and flexible workplace with flexible hours at the Toronto Design Exchange
• Opportunity to meet and collaborate with some of the biggest names in tech, while collaborating with a team through socials, numerous events, and workshops

Interview Process

While this is not all-encompassing for every role at Elevate, we try to follow a process similar to this and all candidates will be notified at every stage who they'll be meeting with.

An example process :

Step 1 : A phone call with one of our team members. In this call, we will cover the basics of the role and our organization, and discuss a high-level overview of your past experiences, goals, and interest in this role.

Step 2 : A video call or an in-person interview with the hiring manager and a team member or supervisor. In this call, we will be digging deeper into your experience relevant to the role and also provide an opportunity for you to ask more questions and learn about our team.

Some roles may require additional components involving portfolio walkthroughs, technical reviews, and opportunities for candidates to share more around their creative process.

We will always let candidates know ahead of time if this is something you can expect for the role you're applying for.

Step 3 : An in-person meet-up in our downtown Toronto Office with the role's Hiring Manager and / or Supervisor, our CEO and a team member.

This is an opportunity to introduce you to the space, talk more about how you'd like to add to our current organizational culture, embody our values, and provide another opportunity for connection.

Step 4 : Offer.

We also aim to complete our recruitment process in around 4 weeks, but it is role and job-level dependent.

ACCOMMODATIONS AND ACCESSIBILITY

Elevate strives to provide accommodations during the recruitment process should candidates request support. Should you require any accommodation, please indicate this on your application and we will try our best to work with you to meet your accessibility needs.

For any questions, suggestions or required documents regarding accessibility in a different format, please contact us.

Elevate is committed to a diverse, equitable and inclusive workplace in which everyone is welcomed, valued, and supported.

Please advise of any accommodation measures that would enable you to be interviewed in a fair and equitable manner. If you are a member of an equity deserving community we encourage you to self-identify in your application.

Information received in relation to identity or accommodation will be kept confidential.

At Elevate, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday working culture.

We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and / or people with intersectional identities.

Elevate was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island.

We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on and a way of honouring the Indigenous people who have been living and working on the land from time immemorial.

Land acknowledgements do not exist in a past tense or historical context : colonialism is current and ongoing, and we need to centre reconciliation in our actions and our work.

We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Please apply on Isarta.com

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