Marketing Support Assistant

Let us welcome you home. Optima Living operates Independent Living, Assisted Living, Long-Term care, Supportive Living and Memory Care communities in Alberta and British Columbia.

Our communities are among the best places to live in Western Canada. Our Vision : For every person to feel at home. This is truly supported by our credo.

Let us welcome you home. All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.

We are seeking a Marketing Support Assistant to join our marketing team. This organized and creative individual will play a key role in digital marketing efforts and content creation across multiple platforms.

The role will also support the entire marketing team with administrative tasks related to budgets, reporting, and marketing operations.

This is an excellent opportunity for someone who is both detail-oriented and innovative, able to handle both the creative and operational sides of marketing.

Cultural Fit Collaboration & Teamwork : Thrives in a collaborative environment, working well with cross-functional teams and contributing positively to team dynamics.

Adaptability & Innovation : Comfortable with change, open to feedback, and able to bring creative, innovative ideas to life while remaining flexible in execution.

Compassion & Inclusion : Embodies the values of Optima Living by fostering inclusivity, compassion, and a positive environment for both residents and fellow team members.

Key Responsibilities Administrative Support : Assist with marketing team administrative tasks, including budget tracking, expense reporting, and creating performance reports.

Content Creation : Develop high-quality, engaging content for various channels, including social media, websites, blogs, newsletters, and email campaigns.

Graphic Design : Create visually appealing graphics for digital and print materials. Ensure designs align with brand guidelines.

Marketing Campaign Support : Assist in the creation, execution, and reporting of marketing campaigns. Social Media Support : Create engaging posts, graphics, and copy to increase audience engagement and brand awareness.

Asset Management : Organize and maintain a library of design assets, templates, and content resources for the marketing team.

Marketing Automation & Website Management : Help maintain and update content on the company’s WordPress website. Assist with website design updates as needed.

Project Management : Coordinate marketing projects, ensuring deadlines are met and deliverables are of high quality. Requirements Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.

2+ years of experience in graphic design and content creation. 2+ year experience with CRM and / or marketing automation (preferably Hubspot) Knowledge of digital ad campaigns and SEO Proficiency with design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Experience with content management systems (e.g., WordPress) and social media platforms. Excellent written communication skills and strong attention to detail.

Ability to work on multiple projects simultaneously and meet deadlines. A portfolio showcasing a range of content and design work is required.

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