Senior Product Marketing Manager (Vancouver)HOT

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Senior Product Marketing Manager (Vancouver)

Office LocationVancouver, BC DepartmentGo-To-Market Work TypeFull-time, hybrid Apply to this job About GeoComply We’re GeoComply! We are at the forefront of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to help ensure regulatory compliance, combat bad online actors, alleviate user friction, and protect businesses from fraud.

Achieving significant business and revenue growth over the past three years and dubbed a tech Unicorn, GeoComply has been trusted by leading global brands and regulators for over ten years.

Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions a year.

At the heart of it all is the people, united by a deep commitment to problem-solving and revolutionizing how people and businesses use the internet to instill confidence in every online interaction.

With teams across five countries, three continents, and a global customer base, we have no plans to slow down.The Role We are looking for a Senior Product Marketing Manager to accelerate the growth of new products in our portfolio, particularly in the fraud and payments categories.

In this role, you will focus on accelerating the adoption of newly developed products and shaping the direction of our roadmap.

You will work in close partnership with the Product, Engineering, and Revenue teams, building trust by prioritizing customer-centricity and initiatives that drive customer value.

You will enjoy this role if you like rolling up your sleeves to understand products and customers if you’re customer-obsessed, and if you enjoy helping your stakeholders learn more about customers and users.

You will be responsible for both strategy and execution in your role, partnering with specialist teams like communications, enablement, and creative design services to execute your plans and drive results for your products.

At GeoComply, we are a flat and dynamic organization, and your work will be highly visible and collaborative. This role reports to the Senior Director of Go-to-Market, and you will be expected to work with all levels of the organization from Customer Success Managers to Product SVPs.

We are looking for someone located in Seattle, WA or Vancouver, BC. We work together in the office 3 days a week to foster collaboration and innovation.

This role may require up to 2 weeks of travel per quarter for customer and market research, team events, and industry events.

Key Responsibilites

• Engage with the Product team from at all stages from product development to driving adoption of mature products, partnering on shaping roadmaps, monitoring performance, and providing recommendations on product and GTM strategy
• Conduct research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns
• Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning
• Develop deep knowledge of customers and disseminate through the organization, include customer segments, buyer persona, gather and analyze customer feedback, explore new use cases and influence product growth
• Create compelling sales enablement materials and collateral focused on the value our products add to our customers.
• Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively
• Develop a variety of content types including whitepapers, blog posts, case studies, and video scripts that support marketing and sales objective
• Provide marketing strategic expertise Ensure content is informative, engaging, and tailored to target audiences across different stages of the buyer’s journey
• Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy
• Develop and help monitor metrics to track outcomes and effectiveness of marketing of our products

Who You Are

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or Masters degree preferred
• 5+ years of product marketing or product management experience in B2B tech
• 2+ years experience in fraud or financial services
• Proven ability to perform market research and use insights to drive decision-making
• Strong written and verbal communication skills, with a talent for clear and effective messaging
• Experience in content creation including whitepapers, blog posts, LinkedIn content

Bonus Points

• 3+ years of experience working in one or more of the following : Fraud, Risk Management, iGaming
• Previous experience working with distributed international teams

Salary Range

120000 - 165000 USD, per-year-salary

The typical salary range for this position is from $120,000 -$165,000 annually. The base pay offered may vary depending on a variety of factors including, your qualifications, job-related knowledge, skills, and experience.

In addition to our competitive salary package, we also offer the following personal and professional development benefits : Performance-based bonus and equity plansGenerous paid vacation and sick daysExtended health benefitsGenerous training and development allowanceCharitable and DEI initiativesTeam-building events Why GeoComply?

Joining the GeoComply team means you’ll be part of an award-winning company to work, learn and grow. We are fast-paced, high-impact, and have a can-do team culture.

To be successful in our organization, you need an eager attitude, professionalism, and the confidence to willingly work to prove yourself and your ideas, and earn the trust of the organization.

Here’s why we think you’d love working with us. We’re working towards something big We’ve built a reputation as the global market leader for geolocation compliance solutions for over 10 years.

We’re trusted by customers from all over the world, and the next few years will be particularly exciting as we continue to scale across new markets.

Our values aren’t just a buzzword Our values are the foundation for what we as a company care about most. They signify the commitment we make to each other around how we act and what we stand for.

They are our north star as we work together to build a company we’re all proud to be a part of. Learn more, here. Diversity, equity, and inclusion are at the core of who we are In collaboration with our team and external partners, we promote DEI in our recruitment and hiring practices;

scholarships and financial aid; training and mentorship programs; employee benefits, and more. Learning is at the heart of our employee experience At GeoComply, we foster an environment that empowers every employee to gain the knowledge and abilities needed to perform at their very best and help our organization grow.

From a professional development budget to local training opportunities, knowledge-sharing sessions and more, we are continually investing in employee career growth and development.

We believe in being a force for good We profoundly care about our impact on the world and strive to make meaningful contributions to the communities we work and live in.

Our Impact division focuses on philanthropic and social responsibility initiatives, including supporting our local communities, advancing equality, and harnessing our technology to protect vulnerable groups.

Learn more, here. We care about our team Our GeoComply team is talented, driven and hard-working, and is known for its positive attitude and energy.

At GeoComply, we take care of our employees with the total package. Team members are generously rewarded with competitive salaries, incentives, and a comprehensive benefits program.

We value in-person collaboration GeoComply culture thrives on a dynamic mix of in-person energy and independent focus and we champion a hybrid work model that blends the energy of in-person collaboration with the flexibility to work from home.

Our 3-day in-office policy fosters teamwork and innovation, while also recognizing the importance of individual work styles and needs.