Specialist, Marketing Automation

Company Summary

Come work for a company that's committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other's talents.

Where diversity is welcomed and celebrated.

FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada.

With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.

Job Summary

We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve.

If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you'll enjoy a career with us! We understand that fostering a diverse and inclusive environment is critical for the success of our business, and we actively work towards it every day.

JOB SUMMARY

We are seeking an experienced Specialist, Marketing Automation to join our team. In this role, you will be responsible for developing and executing digital marketing campaigns, managing and optimizing HubSpot automation workflows, and analyzing campaign performance.

The ideal candidate will have a strong background in both HubSpot automation and digital advertising, as well as a solid understanding of inbound marketing best practices.

HERE'S HOW YOU'LL CONTRIBUTE :

• Develop and execute digital marketing campaigns across various channels (e.g., search, social, display) to generate leads and drive customer acquisition
• Create and manage HubSpot automation workflows to nurture leads
• Monitor and optimize campaign performance using HubSpot and other analytics tools to maximize ROI
• Develop, activate and manage a robust lead scoring model
• Set up and drive necessary optimizations to new and existing landing pages
• Ensure all lead and revenue data is accurately flowing between Hubspot and Salesforce
• Collaborate with cross-functional teams, including content, design, and sales, to ensure campaigns align with overall marketing strategy
• Stay up-to-date with the latest trends and technologies in digital marketing, HubSpot automation, and inbound marketing best practices
• Continuously test and optimize campaigns to improve performance and drive results

HERE'S WHAT YOU'LL BRING :

• 3+ years of experience in digital marketing, with a focus on both HubSpot automation and digital advertising
• Strong knowledge of HubSpot, including workflows, lead scoring, and reporting
• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
• Experience with A / B testing, conversion rate optimization, and landing page optimization
• Strong analytical skills and ability to use data to drive decision-making
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

HERE'S WHAT SETS US APART :

Through mentoring, innovative tools, and a variety of programs that engage and reward, we empower each employee to be great and drive results.

Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance Program

Group retirement savings plan with company match

Paid holidays and generous paid time off

Hybrid work arrangements

Paid volunteer opportunities and charitable donation matching

Employee recognition programs that include referral incentives

Potential for performance-based incentives

The opportunity to participate in our stock purchase plan

And more!

As per terms of the employment agreement

The Great Place to Work® Institute has named FCT one of Canada's Top 50 Best Workplaces, Best Workplaces in Canada for Financial Services & Insurance, Best Workplaces in Canada for Women, Best Workplaces in Canada for Inclusion and Best Workplaces in Canada for Mental Wellness.

We're also one of Achievers 50 Most Engaged Workplaces™ in North America.

By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.

Thank you for considering FCT. We look forward to meeting you.

In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT's hiring process.

To avoid any delays in the recruitment process, if you require accommodation to apply, please provide your accommodation needs in advance.

You may also be required to submit adequate medical / other documentation to Human Resources to support your request for accommodation.

FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including mental and physical disability), sex, sexual orientation, gender identity and expression, creed (religion), marital status, family status (being in a parent / child relationship), age, or any other basis prohibited by the applicable provincial or federal human rights legislation.