What you’ll do
The Communications Advisor will contribute to communication activities such as development of communications materials, media relations, program execution and relationship building.
The Advisor will support the Canadian Tire and L’Équipeur banners in Quebec.
- Develop and execute communication plans that meet business and stakeholder requirements while ensuring consistent, timely and efficient communications
- Act as communications lead on various projects, working closely with business project teams to contribute to integrated communications plans
- Build and maintain relationships with media and social media influencers and identify key opportunities, working independently or in conjunction with a PR agency
- Respond in a timely manner to requests for information, photos and products, which includes sourcing product in stores
- Develop communications materials such as media lists, interview briefs, speeches, news releases, Q&As, fact sheets, etc.
- Track media and influencer coverage and report on results
- Collaborate with the in-house events team or PR agency to organize media and influencer events
- Track budgets and invoices
What you bring
- Media relations experience in the Quebec market
- Experience with social media influencers in the Quebec market
- Event coordination experience is an asset
- Bachelor’s degree in Communications, Public Relations, Journalism or related degree / diploma
- Minimum of 3 years communications or public relations experience
- Ability to balance multiple priorities and deliver programs and tactics on time and on budget in a fast-paced environment
- Autonomous, results-oriented, team player
- High level of bilingualism (English and French), both spoken and written
- Strong writing skills
- Solid computer skills, particularly in MS Word, Excel and PowerPoint
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