Coordinator, Marketing & Communications

Job Description

Job Description

Our ideal candidate loves creating order out of chaos and ensuring that everything runs smoothly and according to plan. They love the art of marketing and communications (in all its forms) and are committed to providing excellent customer service.

They get a thrill out of wearing multiple hats and juggling different projects on the go. They are a proactive, high-achieving go-getter who understands that hope is not a strategy and that you need to plan for success and be flexible to adapt those plans as things change.

No task is above or beneath them. They are a natural communicator (both written and verbal) and enjoy working with cross-functional teams.

Writing clear and compelling content is second nature to them. Their friends and co-workers love their cheerful, can-do attitude.

If these qualities sound like you and you are a driven, emerging marketing communications professional looking for an opportunity to shine and grow, we have an opportunity for you to consider!

The Canadian Franchise Association (CFA) is a national business association serving the needs of the franchise community.

Our purpose is to help everyday Canadians realize the dream of building their own business through the power of franchising.

We achieve this by amplifying the power and opportunity of franchising through advocating on issues that impact franchising;

connecting people with opportunities; and delivering best-in-class learning opportunities that make franchising stronger.

We are seeking a Coordinator to support our Content & Marketing team. In this role, you will be contributing to the development of all marketing and communications activities to increase the visibility and impact for all CFA product lines and our brands.

Your day-to-day involves equal parts planning and execution. Some projects will be long-term (like marketing campaigns for our shows, blogs, and podcasts), and others will be daily and weekly (social media, newsletters, and website updates);

no matter what you are working on, you are capable to manage deadlines, and you have a tireless attention to detail.

You will be involved in all integrated marketing campaigns and will employ exceptional organization skills, fabulous marketing talents, and eagle-eyed attention to detail to help move forward our marketing and communications projects.

while also dazzling everyone you connect with as a primary point of contact with the public and our members.

Specific Duties and Responsibilities :

• Create and distribute email marketing communications via the Marketing Automation Tool
• Create and execute on social media communications including creating graphics / videos, writing copy, and scheduling content
• Maintain and facilitate updates of franchise company listings for publication and websites
• Assist in development, writing, and editing of content for a range of products including CFA websites, publications, marketing, and corporate communications
• Assist in media relations campaigns, including drafting of press releases, backgrounders, articles, event listings, etc.
• Respond to and redirect enquiries by telephone and email
• Provide administrative support to the Content & Marketing department
• Attend and assist at CFA events as required (some evenings and weekends)
• Assist in special projects and other tasks as assigned
• Assist in the creation of product / brand training and sales materials for sales representatives
• Other duties as assigned

Qualification Requirements :

• 1-2 years of experience in a similar marketing communications role, preferably in a membership-based or B2B organization
• Post-secondary graduate in marketing, public relations, communications, or comparable field
• Strong customer service and interpersonal skills
• A strong sense of aesthetics and a love for great copy and witty communication
• Strong problem identification and problem-solving skills, responsive to flexible and evolving responsibilities, and changing environment
• Excellent organizational, some project management skills, and meticulous attention to detail
• Exceptional command of English (written and spoken)
• Knowledge of the social media, online, and traditional marketing channels
• Computer savvy (Marketing Automation tools, Trello, Microsoft 365, and more)
• Ability to write clear and concise market-driven positioning statements, value propositions, and product requirements and specifications.
• Extensive knowledge of and experience using digital email marketing, social media, online, and traditional marketing channels
• Proficiency in digital marketing, social media strategy, and content marketing (written, video, infographic, etc.)
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
• Solid knowledge of web and social analytics tools (e.g., Google Analytics, Facebook, Instagram, LinkedIn)
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Strong Microsoft Office skills and familiarity with CRM databases (Salesforce preferred)
• Excellent negotiation and interpersonal skills, with a high degree of tact and diplomacy.
• Excellent communication skills, both verbally and in writing.
• Post-secondary education in a related field
• Must be legally eligible to work in Canada

This a full-time contract position. It does not include benefits.

The position requires daily regular work hours but also requires the individual to work extended hours and weekends, as required.

Must be legally eligible to work in Canada.

The CFA office is located in Toronto on the Mississauga / Toronto border near Pearson International Airport, with access by highway and public transit (Mississauga and Toronto). Free parking.

Currently a hybrid office model (subject to change in future).

To apply for this position, please forward your resume and cover letter, stating salary expectations to the department head and hiring manager :

Lauren Huneault, Senior Manager, Content & Marketing, at

No phone calls, please.

Deadline for Submissions : November 15, 2024

For more information about the Canadian Franchise Association,

Visit : cfa.ca FranchiseCanada.Online

We thank all candidates for their interest, however, only those being considered will be contacted.

The Canadian Franchise Association (CFA) is committed to a fair and inclusive work environment and seek talent with diversity of life experiences and perspectives.

We are an equal opportunity employer that hires talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases.

Company Description

The Canadian Franchise Association (CFA)

The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising.

The CFA is a Not for Profit (NFP) organization that advocates on issues that impact this dream on behalf of more than 600 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands.

Beyond its role as the voice of the franchise industry, the CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising.

Founded in 1967, the CFA consistently advances and supports the franchise community, and is the essential resource for information, insight, and expertise through its award-winning education, events, services, and websites : CFA.

ca and FranchiseCanada.Online

Company Description

The Canadian Franchise Association (CFA) r nThe Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising.

The CFA is a Not for Profit (NFP) organization that advocates on issues that impact this dream on behalf of more than 600 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands.

Beyond its role as the voice of the franchise industry, the CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising.

Founded in 1967, the CFA consistently advances and supports the franchise community, and is the essential resource for information, insight, and expertise through its award-winning education, events, services, and websites : CFA.

ca and FranchiseCanada.Online