Job Start Date : ASAP
The job description outlines the role of a Senior Marketing Automation Manager, emphasizing the use of Marketo and other tools to drive campaign effectiveness and growth within a dynamic marketing team.
This is a full-time position working out of the Downtown Toronto office, off of Union station.
Here’s a structured summary and analysis of the key points :
Job Purpose
- Role Focus : Implementing automation campaigns across group companies to engage prospects and clients.
- Environment : Fast-paced, supportive, and growth-oriented with a focus on achieving results through teamwork.
Responsibilities
Campaign Implementation and Management
- Use Marketo for various campaign types (email nurture, webinars, events, gated content) across client and prospect communications.
- Manage and monitor multiple nurture programs to ensure effective lead progression through the sales funnel.
Campaign Optimization and Integration
- Conduct A / B testing to optimize campaign performance.
- Integrate campaign activities with Salesforce CRM to enhance sales team efficiency and data quality.
- Manage third-party software integration (e.g., GotoWebinar) with Marketo.
Collaboration and Reporting
- Work cross-functionally to implement and measure campaign lifecycles (acquisition, conversion, retention).
- Use Marketo analytics to monitor, manage, and optimize campaigns for improved ROI.
- Contribute to enhancing Marketo’s functionality with new product features.
Mandatory Skills
- Technical Competencies : Proficiency in Marketo and CRM (preferably Salesforce).
- Campaign Experience : Strong background in email marketing and campaign management.
- Communication : Excellent interpersonal and communication skills.
- Analytical Abilities : Detail-oriented with strong analytical skills.
- Time Management : Effective at managing time and meeting deadlines.
Desirable Skills
- B2B Marketing Experience : Understanding of business-to-business marketing dynamics.
- CRM Experience : Familiarity with Salesforce or similar CRM systems.
Key Traits and Qualities
- Ability to work independently and drive results.
- Willingness to contribute new ideas and continuously improve processes.
- Skills to work effectively with diverse teams towards common goals.
This job description targets a seasoned professional capable of leveraging marketing automation tools to drive business growth and optimize campaign performance.
It highlights the importance of technical proficiency, analytical thinking, and collaborative skills in a dynamic and supportive workplace setting.
Perks and Benefits
- Day off on your birthday
- Enhanced Benefits with Health and Dental Coverage
- We offer a Registered Retirement Savings Plan (RRSP) Matching Program
- Downtown Location (Right near Union Station)
- Vacation Days increase after 2 and 5 years’ service
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