Job Description
Key Responsibilities
Working closely with the Team Lead you will support the development, planning and implementation of marketing campaigns, including but not limited to :
- Establish and validate incoming marketing requests supporting Sales, Product Development and Insurance Operations with the business stakeholders.
- Define, develop and execute communications and marketing campaigns across a variety of channels (i.e., email, video, web, text, social).
- Write campaign briefs, detailed campaign objectives, project plans and copy decks.
- Brief creative and development teams and perform Quality Assurance reviews of all campaign assets and tactics.
- Lead legal, compliance and stakeholders approvals.
- Report and analyze campaign metrics and proactively identify trends for continuous improvement.
- Develop strong cross-functional relationships with internal teams to gain a solid understanding of life insurance products, processes and distributors.
- Handle general administrative work and other duties as required.
Key Qualifications
- Education (minimum required) : Bachelor's degree or diploma in marketing, communications or a related field.
- Experience (minimum required : Minimum of 3-5 years' experience in a marketing role, with a focus on email campaigns.
- Experience within the life insurance industry in a B2B environment.
- Solid understanding of communications / marketing tactics with a vertical in audience segmentation, email and text marketing.
- Excellent verbal and written communication skills.
- Excellent attention to detail, strong follow-through, a strong sense of ownership and accountability for tasks and projects.
- Strong analytical skills.
- Strong customer service acumen.
- Strong time management skills : capable of handling multiple projects and meeting tight deadlines in a fast-paced, multifaceted environment.
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