Key Responsibilities :
- Assist in conducting qualitative and quantitative research (e.g., surveys, interviews, usability tests) to gather insights on customer needs, behaviors, and experiences.
- Help analyze and synthesize customer data, identifying key trends and patterns that can guide product and experience improvements.
- Support the creation of customer personas, journey maps, and other research deliverables that communicate customer insights.
- Work closely with cross-functional teams (e.g., product, design, marketing) to ensure research findings are integrated into decision-making processes.
- Assist in the preparation and presentation of research findings to stakeholders, highlighting key takeaways and actionable recommendations.
- Contribute to the development and maintenance of research tools and resources.
- Stay up-to-date on customer experience trends, research methods, and best practices.
Qualifications :
- Bachelor's degree in Psychology, Sociology, Human-Computer Interaction, Marketing, or a related field (or equivalent experience).
- A strong interest in customer experience, research, and data analysis.
- Excellent communication skills, both written and verbal, with an ability to present insights clearly.
- Detail-oriented with strong organizational skills.
- Willingness to learn new research methodologies and tools.
- Experience with research tools (e.g., Google Analytics, SurveyMonkey, Qualtrics, etc.) is a plus but not required.
- A passion for understanding people and advocating for the customer’s voice.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
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