Senior Marketing Manager, Mobilization

Job Description

Job Description

Salary :

About UJA Federation of Greater Toronto

At UJA Federation of Greater Toronto, our vision is to lead the most vibrant Jewish community in North America - a community characterized by its diversity, unity, compassion, generosity, and commitment to Jewish values.

Together with our philanthropic, volunteer, and professional leadership, we’re changing lives .

As one of North America’s leading Jewish non-profits, UJA Federation of Greater Toronto works to preserve and strengthen the quality of Jewish life in Greater Toronto, Canada, Israel and around the world.

UJA advances this mission through fundraising, programs, and research focused on our strategic pillars : fighting poverty and improving well-being, growing Jewish education and identity, countering antisemitism and hate, and strengthening connections with Israel and Jewish communities worldwide.

About the Opportunity :

As a member of the Marketing team and the Mobilization team, the Senior Marketing Manager will take the lead in developing marketing strategies and executing tactics to support the Mobilization spoke’s goals and objectives.

Reports to : Senior Director, Marketing, Brand and Fundraising

Responsibilities Include, but not limited to :

Collaborate and partner with the Mobilization team to understand the strategic goals and objectives of the mobilization line of business.

Coordinate across the organization to lead the development of a marketing plan to achieve the stated / desired goals.

• Leverage data and research to identify target segments of the community which will support the development of strategies and tactics to improve engagement.
• Lead the marketing briefing process, writing briefs, developing timelines and workback schedules, ensuring the overall objective of the project / initiative are clear and metrics are identified along with how goals will be measured.
• Work with the DART team to develop dashboards and share metrics during campaign and reporting post-campaign / event. Ensure all work is aligned with UJA Brand and is brand compliant across all aspects.
• Project manage the content development, design process, project plans, work-back schedules and approvals for direct marketing campaigns (print and digital), large-scale events, meetings, reports and fundraising materials.
• Following the process and using agreed upon platforms, ensure work is properly planned and prioritized within the marketing hub, and hub partners have the assets and information they need to support the work at the highest level of effectiveness.
• Conduct rigorous follow-up to stay on the critical path, ensuring communication of project status cross-functionally to all key stakeholders on a regular established basis.
• Lead the marketing strategy and execution for mobilization events, provide hands-on support to ensure brand aligned events that meet strategic objectives that are delivered on time and on budget with flawless execution, and clear reporting on metrics, all while documenting learning.
• Provide support for after-hours and last-minute events in crisis situations.
• Support the Brand project, ensuring Mobilization line of business needs are considered and reflected in the final roll-out.
• Work with the VP Mobilization and Senior Director, Marketing, Brand and Fundraising to streamline, formalize, roll-out and optimize briefing and production process, ensuring it is clear who needs to approve, at what part of the process, and who needs to be informed.
• As a senior member of the team, support and show leadership for a positive culture on the marketing team, mobilization team, and UJA organization.

Lead by example through collaboration and respect for colleagues and other points of view. Welcome new team members and actively support their onboarding.

Qualifications :

• Bachelor’s degree in marketing or related field
• 5-8 years of experience as a Marketing Manager, Project Manager, or similar role
• Strong writing and communication skills
• Excellent organizational, time management, and multitasking skills
• Excellent interpersonal, problem solving, and critical thinking skills
• Experience leveraging data and research to develop strategies
• Experience developing communications strategies an asset
• This is a full-time permanent position. Union Level 6. At UJA we support a flexible work schedule, and all of our employees engage in hybrid work.

Engagement and connection are key to supporting the best employee experience and we want to ensure that this puts balance and well-being at the forefront of our approach to ways of working.

In addition to a rich time off policy, UJA’s offices are closed on all Jewish holy days (yom tov) and we support early office closures to observe the Jewish Sabbath (Shabbat).

We look forward to connecting with you to understanding what you can bring to the UJA team and how we can support your career goals.

Qualified applicants are invited to submit a cover letter and resume. Only those applicants invited for interview will be contacted.

Commitment to Inclusion and Accessibility :

UJA Federation supports a diverse candidate and employment experience. We are proud of our dynamic professional team, which reflects the diversity of the Jewish community and general community alike in Greater Toronto.

We are an equal opportunity employer and welcome applicants from all communities. We encourage you to follow us to get regular updates on open roles.

We are committed to creating an inclusive and accessible workplace and believe this is essential to ensure that every member of our team can thrive.

We adhere to barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).

Should you require Code-protected accommodation through any stage of the recruitment process, please notify us and we will work with you to meet your needs.