Director, AMER Regional Marketing

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Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning.

It is now one of the largest online learning platforms in the world, with 148 million registered learners as of March 31, 2024.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor's and master's degrees.

Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business.

Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity.

We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.

As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview :

Coursera's Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions.

Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments.

As marketing leader for the AMER regional marketing team you will play an integral role as member of the marketing leadership team leading regional demand generation and field marketing efforts across our business, campus and government verticals.

In this role, you will be responsible for working with sales leadership to define the marketing strategy for the region and deliver high quality top of funnel leads that convert to high quality sales pipeline to hit quarterly and annual goals.

You will manage a team of marketers focused on field marketing activities, while partnering with the global demand generation and customer marketing team to regionalize customer marketing, customer advocacy, account-based marketing programs, digital marketing, and integrated campaigns.

To be successful in this role, you will need to have an ability to shape and build a comprehensive marketing strategy and plan aligned with business goals and tied to performance outcomes, expert communication skills, strong ability to collaborate and influence to execute the strategy and plan, and ability to build and inspire high performing teams.

The ideal candidate will be creative, data-driven, have marketing experience across multiple marketing functions, and collaborate effectively with product, marketing and sales.

If you are excited by the fast pace of building a global business that is having an impact on the world, we'd love to hear from you!

Responsibilities :

• In partnership with sales leadership, develop and drive regional marketing strategies to generate demand and accelerate pipeline for enterprise, campus, and government verticals.
• Achieve regional targets for sales accepted opportunities and marketing-sourced and influenced pipeline; lead initiatives to optimize the performance of the marketing / sales funnel.
• Build, execute, and optimize marketing activities to drive engagement via conferences, workshops, online events, content marketing, account-based marketing and other field marketing activities.
• Partner with the global demand generation and customer marketing team to regionalize customer marketing, customer advocacy, account- based marketing programs, digital marketing, and integrated campaigns.
• Manage and develop a high performing team of marketers who can scale to support a fast-growing business.
• Operate as key leader of the Enterprise marketing leadership team responsible for driving revenue growth and market penetration in the region

Basic Qualifications :

• 10+ years Enterprise SaaS marketing experience in a fast-growth environment
• 5+ years managing a marketing team
• 5+ years responsible for sales pipeline for a region or customer segment
• Successful track record managing multi-channel initiatives including events, webinars, email, content, and paid media campaigns
• Strong analytical skills and comfort using data to make business cases and decisions and strong verbal and written communication skills
• Ability to travel 25%

Preferred Qualifications :

• Proven experience across key marketing disciplines, including demand generation, brand and content, enablement, events, ABM and marketing technology
• Proven experience engaging at an executive level internally with cross-functional groups and externally
• Demonstrated history of working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross functional programs, and ability to influence
• Background in helping build / scale businesses
• Proven experience managing high performing teams

If this opportunity interests you, you might like these courses on Coursera :

• Storytelling and Influencing : Communicate with Impact
• Leadership through Marketing
• Strategic Innovation : Managing Innovation Initiatives
• Marketing in a Digital World
• Artificial Intelligence in Marketing

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us via Isarta.

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.

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Please apply on Isarta.com

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