As a Marketing Data Analyst at Paralucent, you’ll play a critical role in analyzing and interpreting data to drive marketing strategies.
Your insights will shape our campaigns and enhance our decision-making process.
Responsibilities : 1.Data Analysis :
1.Data Analysis :
a.Develop, execute, and optimize complex SQL and big data queries.
b.Retrieve and analyze data using SAS and SQL.
c.Synthesize insights from qualitative and quantitative sources.
2.Data Management :
a.Export and import marketing data from disparate systems.
b.Perform data cleansing and merging functions.
c.Ensure data accessibility for stakeholders.
3.Web Analytics :
a.Analyze website traffic sources, patterns, and conversion funnels.
b.Implement tagging and web analytics code for tracking online properties.
4.Campaign Tracking :
a.Define governance for campaign tracking across online channels.
b.Collaborate with marketing teams on A / B and multivariate testing strategies.
Location : GTA (Hybrid)
Duration : Full time permanent
Education :
Bachelor’s or Master’s Degree in Marketing, Statistics, Business, Mathematics, Economics, Computer Science, Engineering, or related fields.
Certifications (Preferred) :
SAS, CWA, AWS, IQ, BI.
Skills :
- Proficiency in SQL, Excel, and statistical analysis.
- Familiarity with Python, Tableau, and big data technologies.
- Strong analytical mindset and ability to derive actionable insights.
Experience :
- Exposure to online attitudinal and behavioral measurement tools.
- Bachelor’s degree in a quantitative discipline (Math, Physics, Statistics, etc.).
Marketing Data Analyst (PL618)
As a Marketing Data Analyst at Paralucent, you’ll play a critical role in analyzing and interpreting data to drive marketing strategies. Export and import marketing data from disparate systems. Develop, execute, and optimize complex SQL and big data queries. Retrieve and analyze data using SAS and S...
Marketing Data Analyst (PL618)
As a Marketing Data Analyst at Paralucent, you’ll play a critical role in analyzing and interpreting data to drive marketing strategies. Export and import marketing data from disparate systems. Develop, execute, and optimize complex SQL and big data queries. Retrieve and analyze data using SAS and S...
Marketing Data Analyst
Champion marketing data quality and governance by maintaining marketing database hygiene, data cleanliness in various systems, researching causes of data issues to correct MOps processes, and compliance with regulations. We are looking for an innovative and experienced Marketing Data Analyst to join...
Sr Data Analyst with strong SQL, Big Query, Meta, Google Ads, and Digital Marketing experience to interpret, build insights based off existing customer data
Sr Data Analyst with strong SQL, Big Query, Meta, Google Ads, and Digital Marketing experience to interpret, build insights based off existing customer data. Collaborate with the Data Core team to provide clear and comprehensive requirements for the production of data products. Ensure that the data ...
Junior Data Support Analyst-1-Year Contract
Looking for a new team member to help us continue to provide quality data service and support our clients come to rely on. This position requires advanced Excel, MS Access and the ability to analyze and manage data sets. We support various marketing and membership programs on behalf of our client. P...
Data Analyst, Marketing
As a Data Analyst, you’ll work directly with the marketing team to help them leverage data to track performance, make better decisions and ultimately reach their goals. On the Data Insights & Analytics team, our mission is to develop high-quality and sustainable data-driven soluti...
Senior Business Analyst - analyzing customer data, identifying patterns and insights for marketing efforts - 4659-1
Responsibilities: Proven experience analyzing customer data, identifying patterns and insights that lead to insights to tailor business automation rules for marketing efforts. Collaborate and integrate with Marketing, IT, Business and Data departments to ensure personalization initiatives are techni...
Marketing Data Analyst
As the Marketing Data Analyst, you will play a crucial role on a high performing, dynamic team! You are obsessed with the customer and finding ways to drive engagement and increase brand loyalty through data and analytical thinking. You will support and collaborate with cross functional teams across...
Marketing Data Analyst (BI, SQL, Tableau)
Partner closely with the marketing team and 3rd party vendors to develop MMM, support data collection, and provide valuable insights and recommendations to help optimize marketing spend. Own performance reporting for Go To Market initiatives and collaborate with marketing stakeholders to provide ana...
marketing data analyst
Conduct comparative research on marketing strategies for industrial and commercial products. Conduct analytical marketing studies. Develop portfolio of marketing materials. Conduct online marketing, E-commerce and Website promotions. ...