Director of Marketing Communications

The Director Marketing Communications is responsible for delivering Leads and Revenue growth for a priority portfolio through media and advertising. We are looking for a self-starter and creative leader with a passion to drive growth, engaging consumers and conceptualizing strategic annual plans. The Director leads a team of 3 while leveraging Media and Advertising agencies relationships, and working in collaboration with Product Management, Strategy, Call Center and Sales teams. Proven ability to drive revenue growth in consumer driven businesses is a must. He / she will play a key role in transforming the company’s flagship portfolio in a highly competitive and dynamic markets. Responsible for sizeable advertising budget.

Key Responsibilities

Strategic / Operational Initiatives

• Create annual portfolio growth plans in collaboration with product, website and strategy teams. Growth plans will include consumer message, media plans, creative approach, and budget.
• Creative execution across all media vehicles including TV, Radio, Social and Paid Search. Includes production of original advertising and paid search message optimizations.
• Budget optimization : Finds new ways to optimize media spend as well as ensure annual budget delivery.
• Tracking and Delivery of Growth plans accountable to the executive team for monthly and annual delivery of results including lead generation, revenue growth and consumer metrics.
• People Development : Create and develop a team that is inspired to deliver results. Develop team members for succession planning.

Stakeholder Engagement

Key Qualifications