Senior Marketing Manager

Description

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ATS is transforming the construction engineering and design processes. We create tools that solve commercial building product manufacturers' biggest challenge;

driving demand for their products. We also are leaders in the use of AI to simplify and expedite the quotation process that allows manufacturers to sell more and distributors and wholesalers to win more projects.

Our thriving and motivated culture is the heartbeat of our organization. We hope you will become a part of it!

Our Scarborough office is currently looking for a Senior Marketing Manager. Please note this is a full-time in office role.

The Senior Marketing Manager will report to the VP of Marketing and will :

Plan, communicate and execute marketing plans with an integrated content calendar to grow our user base across our three core market segments using 3 key strategies :

• Attract new opt-in users using social and live events, webinars, CEU's, Lunch-n-Learns, trade shows, Product demos and social media.
• Create content that ignites interest & engagement from our account holders using webinars, how-to videos, industry templates, GPT powered chat bots & gamification to drive user login and project creation.
• Leverage deep industry expertise and constant customer interaction to create valuable insights and project templates that encourage occasional users to become frequent users.

Additional marketing responsibilities include :

• Drive the development of cost-effective acquisition strategies and tactics to increase leads and our sales pipeline;
• Work with internal contacts to collect content, design, develop and execute go-to-market programs to drive revenue
• Deliver and monitor results, monthly and ad-hoc ensuring stated objectives are delivered on plan (monitor / early indicators) and where required, take corrective actions to achieve and exceed targets
• Secure ongoing trend and competition analysis;
• Brainstorm new and creative growth strategies that translate into actionable campaigns
• Tell our story effectively and sell the value of marketing & ATS products and services
• Manage all tactical execution of the companies large trade show events

As a Senior Marketing Manager, you should have :

• A Bachelor Degree (marketing or communication-related fields);
• 5+ years experience in digital marketing related position with a track record of delivering results through email marketing, event management, and online advertising ideally for a software company;
• Construction, engineering, architects or construction product manufacturer marketing or similar industry experience;
• The skill set to effectively lead, coach and mentor others;
• Experience with Inbound Marketing tools such as Hubspot is a must;
• Exceptional analytical and strategic thinking skills-be able to track and evaluate results
• Data-driven decision making and a desire for continuous improvement
• Strong project management, organizational and execution skills
• The ability to be a team player who thrives in a collaborative work environment and is motivated by team success;
• Excellent written and verbal communication skills with attention to detail and with the ability to manage and influence across all levels of the organization;

Your Life and Career at ATS :

ATS is dynamic, industrious, innovative, and collaborative. We believe diverse and inclusive organizations create work environments that are inventive and open-minded, where people spark new ideas and explore alternatives.

At ATS, we offer the following to make sure you have a rewarding and enjoyable experience :

• Competitive salary
• Career advancement opportunities
• Benefits package for all eligible full-time employees (including medical, vision and dental).
• A culture that promotes a healthy, fulfilling work-life balance
• Free parking
• Foosball, Ping Pong Table & basketball net
• Gym facilities
• Epic year-round employee events!

TO APPLY : Please email your resume and salary expectations. NO PHONE CALLS PLEASE

To learn more about our company visit our web page : and our promotional video :

Allied Technical Sales Inc. values diversity and is proud to be an Equal Opportunity Employer. We are committed to the principles and practices of employment equity and encourage all qualified individuals, including women, persons with disabilities, visible minorities, and Aboriginal Peoples to apply.

Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.