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Directrice marketing

Directrice marketing

IRIS le Groupe VisuelMontreal, Montreal (administrative region), Canada
5 days ago
Job type
  • Full-time
Job description

Join IRIS as Our Next Marketing Director!

Are you a visionary marketing leader ready to take a thriving brand to the next level? Do you have a passion for strategy, innovation, and team leadership? If so, IRIS, a leader in eye care and eyewear in Canada, is looking for you!

About Us

At IRIS, we believe in delivering the highest quality eye care products and services. Our passion, honesty, and respect drive everything we do, with the ultimate goal of improving the vision of Canadians. As we continue to evolve and expand, we’re looking for a dynamic Marketing Director to lead our marketing initiatives and make an impact on our brand’s success.

About The Role

As the Marketing Director, you’ll report directly to the Vice President of Marketing and Communications and oversee a talented marketing team of 13, including four direct reports. You’ll spearhead national projects, develop innovative marketing strategies, and drive collaboration with external partners to ensure our continued growth and brand recognition.

What You’ll Do

  • Lead collaboration efforts with external partners to maximize brand presence.
  • Develop and manage specific marketing calendars for partners and initiatives.
  • Participate in the planning and execution of our overarching marketing strategy.
  • Develop and implement cutting-edge digital marketing strategies.
  • Manage key national projects from conception to execution.
  • Oversee event management and ensure seamless execution.
  • Lead, mentor, and inspire a team, fostering their growth and development.
  • Track and analyze key performance indicators to measure marketing success.

What We’re Looking For

  • A strategic thinker with 5+ years of marketing experience, preferably in retail or consumer brands.
  • Proven leadership experience managing and developing a team.
  • Expertise in digital marketing, brand strategy, and project management.
  • Strong analytical skills and a data-driven mindset.
  • Excellent communication and relationship-building skills.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Willingness to travel less than 10% of the year and occasionally work weekends for key initiatives or special events.
  • Must be perfectly bilingual.

    • What We Offer

  • A dynamic, collaborative, and innovative work environment.
  • A work-from-home position with 2-3 days per month at the office.
  • The opportunity to lead and shape marketing strategies for a well-loved Canadian brand.
  • A passionate and talented team that’s committed to making a difference in eye care.
  • 5 personal days.
  • 4 weeks of vacations.
  • Comprehensive benefits : Take advantage of company insurance for peace of mind and contribute to your future with a company RRSP.
  • Preferred eye care : Receive a free pair of glasses yearly, and offer your family preferential rates for quality vision care.

    • If you’re ready to bring your creativity, leadership, and strategic expertise to IRIS, we’d love to hear from you! Apply now and help us continue to be the most recognized and appreciated brand in eye care.

    Let’s build the future of eye care together! #J-18808-Ljbffr